Performance Marketing

5 days ago

South Seribu Islands Jakarta, Indonesia PT Main Games Indonesia (Jakarta) Full time 1,500,000 - 3,000,000 per year

Performance Marketing (Growth & Analytics Focus)

Requirements:

  • Proficiency in English is a must, as this role requires collaboration with a global team.
  • Minimum Bachelor's degree in Marketing, Data Science, Statistics, Economics, or another quantitative field.
  • Hands-on experience managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads.
  • Expertise beyond top-funnel metrics (CPA, ROAS, CTR). You must have a deep understanding of the full customer lifecycle and be able to analyze and report on activation, cohort retention, and Lifetime Value (LTV).
  • Hands-on experience performing data analysis is required. Proficiency in SQL to query and manipulate data is essential for this role. Experience with Python for data analysis is a major plus.
  • Proven ability to connect campaign performance data with user behavior data to uncover insights on what drives high-quality user acquisition and long-term retention.
  • Strong understanding of KOL marketing and how to measure its downstream impact on business goals.
  • Experience with data visualization tools to build insightful dashboards.

Responsibilities:

  • Manage and execute performance marketing campaigns with a dual focus: achieving acquisition targets while maximizing the long-term value of acquired users.
  • Conduct regular, deep-dive analysis on user cohorts and channel performance to understand the entire customer journey, from first touch to conversion, activation, and retention.
  • Develop and implement full-funnel marketing strategies designed not just for user acquisition, but for acquiring users with a high propensity for engagement and long-term value.
  • Own budget planning and allocation, optimizing spend based on a predictive LTV-to-CAC model to ensure sustainable, profitable growth.
  • Design and execute a rigorous A/B and incrementality testing roadmap to understand the true causal impact of marketing initiatives.
  • Partner with data, engineering, and product teams to refine tracking, improve data infrastructure, and develop a holistic view of the customer lifecycle.
  • Work closely with the growth team, creative team, and product team to align messaging, audience targeting, and campaign goals based on data-driven insights.
  • Translate complex analytical findings into clear, actionable reports and strategic recommendations for management.

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