Performance Marketing

6 days ago

Jakarta, Jakarta, Indonesia Kozystay Full time 90,000,000 - 120,000,000 per year

Kozystay is a fast-growing hospitality technology start-up focused on the short-term rentals industry (Airbnb, etc.) for the next generation of guests. We provide premium end-to-end property management, using technology to streamline operations and deliver better guest experiences.

We are looking for a
Performance Marketing
to join our Jakarta office. This role is critical in driving user acquisition, optimizing conversion, and scaling paid media campaigns. We offer fast career progression opportunities, a high-performing environment, and a collaborative company culture.

Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across paid channels (Meta, Google, programmatic, affiliates, etc.)
  • Develop and manage customer acquisition strategies with a focus on ROI, CAC, and LTV metrics
  • Continuously test creatives, audiences, and bidding strategies to improve performance
  • Track, analyze, and report campaign performance, providing actionable insights for optimization
  • Collaborate with product, design, and sales teams to ensure marketing efforts align with business goals
  • Stay up to date with performance marketing trends, tools, and emerging channels

Requirements

  • Bachelor's degree from any major
  • Minimum 3 years of proven work experience in performance marketing, preferably in hospitality, real estate, or tech start-ups
  • Hands-on experience with Google Ads, Meta Ads Manager, and other performance platforms
  • Strong understanding of attribution models, conversion tracking, and analytics tools (Google Analytics, GA4, etc.)
  • Excellent communication, analytical, and problem-solving skills
  • Have a strong sense of creativity, with the ability to design and test compelling campaign concepts
  • Ability to manage budgets effectively and deliver measurable results

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