Performance Marketing Associate

4 days ago

Jakarta, Jakarta, Indonesia Glass Studios Full time 70 - 150 per year

At
Glass Studios
(subsidiary of Project Soul), we believe finding the right pair of glasses should be just as fun as wearing them. Our mission is simple: to help people
Find Their Perfect Pair
- stylish, high-quality eyewear that doesn't break the bank. We're a fast-growing DTC brand redefining the eyewear experience through personality-driven design, accessible pricing, and an obsession with customer experience.

As we scale, we're looking for a
creative and data-driven Performance Marketing Associate
to help take our brand to the next level and drive measurable growth across our online shops and offline retail stores.

Job Description

  • Manage and scale key online acquisition channels, including paid social (Meta, TikTok), paid search (Google, YouTube), e-commerce ads (Shopee, Tokopedia, Grab), display ads, and new emerging channels.
  • Collaborate with the marketing team to develop and execute a full-funnel growth strategy, optimizing for CAC, ROAS, and LTV across all customer touch points.
  • Create creative briefs and conduct ad testing, working closely with the brand and design teams to develop high-performing creative assets.
  • Partner cross-functionally to iterate on landing pages, promotions, and funnels for both e-commerce platforms (Shopee, Tokopedia) to boost conversion.
  • Develop monthly performance reports, highlighting key learnings, insights, and actionable recommendations for optimization.
  • Leverage Google Analytics and other performance tools to monitor and optimize performance.
  • Nice to have:
    Develop affiliate and referral marketing programs, including partner outreach, program structure, performance tracking, and optimization.
  • Nice to have:
    Support and experiment with offline/OOH growth initiatives (e.g., direct mail, MRT, billboards, pop-ups) as we expand our channel mix.

Job Requirement

  • Bachelor's degree in any major (Marketing, Business, Communications preferred).
  • 2-3+ years of experience in digital/performance marketing,
    fashion retail, beauty, or DTC experience is a MUST.
  • Proven ability to manage and grow performance marketing channels (Meta, Google, TikTok, etc.).
  • Strong analytical mindset - proficient in Excel/Google Sheets and comfortable with performance dashboards.
  • Ability to develop engaging and effective digital content across formats.
  • Collaborative, entrepreneurial spirit - you know how to own projects, be proactive, move quickly, and optimize on the fly.
  • Basic skill in copywriting is
    a plus.
  • Relevant certifications (Google Ads, Facebook Blueprint, etc.) are
    a plus.
  • Experience in offline media buying or traditional channels (OOH, direct mail, etc.) is
    a plus.

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