Performance Marketing

4 days ago

Jakarta, Jakarta, Indonesia Gotrade (YC S19) Full time $20,000 - $50,000 per year


Performance Marketing Specialist
– Join Gotrade and Help Revolutionize Investing in Indonesia

A LITTLE ABOUT US

At Gotrade, we are on a mission to make the most amazing product experience for traders and investors in Indonesia.

ABOUT THE ROLE

We are looking for a
data-driven and proactive Performance Marketing Specialist
to join our Growth team. In this role, you will be responsible for planning, executing, and optimizing our
mobile app user acquisition and retargeting campaigns
.

You will support our Senior Performance Marketer while owning campaigns end-to-end. The ideal candidate is a self-starter who is passionate about leveraging data to drive growth and has hands-on experience in the mobile marketing ecosystem.


Location
: Full-time, on-site in Jakarta.

Key Responsibilities

  • Plan, execute, and manage end-to-end
    performance marketing campaigns
    for our mobile app, focusing on both
    user acquisition and retargeting
    .
  • Operate and optimize campaigns across
    Google Ads (App Campaigns), Meta Ads, and TikTok Ads
    .
  • Monitor, analyze, and report on campaign performance using
    Mobile Measurement Partners (MMPs)
    and
    Google Analytics 4 (GA4)
    .
  • Translate data into actionable insights and clear recommendations to improve CAC, ROAS, and LTV.
  • Design and run A/B tests across creatives, audiences, and bidding strategies to unlock growth.
  • Work independently to manage campaign budgets and hit performance goals.
  • Collaborate with designers and content creators to ship compelling ads quickly.
  • Keep up with platform changes and mobile growth trends to stay ahead.

Ideal Candidate Profile

  • You're hands-on and analytical — you enjoy digging into data and testing hypotheses.
  • You thrive on campaign ownership and fast, iterative execution.
  • You understand that creative testing is just as critical as audience targeting.
  • You're excited about mobile-first growth and its evolving ecosystem.

Requirements

  • 2–3 years of experience in
    performance marketing
    , with a focus on
    mobile apps
    .
  • Proven track record managing mobile
    user acquisition and/or retargeting
    campaigns.
  • Hands-on experience with
    Mobile Measurement Partners (AppsFlyer, Adjust, or Branch)
    .
  • Proficient in
    Google Analytics 4 (GA4)
    for mobile funnel analysis.
  • Highly analytical, problem-solving mindset, with strong execution ownership.
  • Proactive and improvement-oriented — always looking for ways to optimize and scale.
  • Bonus
    : Experience in
    Fintech
    or
    regulated industries
    .
  • Bonus
    : Familiarity with
    programmatic platforms, DSPs, or broader ad tech stacks
    .

Why You Should Join Us


Ownership & Autonomy
– Be part of a high-impact team with room to grow and take initiative.


Meaningful Impact
– Your work will directly contribute to cost-efficient user growth.


Top-Tier Team
– Work with a senior performance marketer and a company that values precision, iteration, and measurable growth.

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