Brand Manager

6 days ago

West Jakarta Jakarta, Indonesia KEMAS SURYA TEKNOVASI Full time 250,000,000 - 400,000,000 per year

Tanggung Jawab Utama

Arsitektur & Strategi Brand:

  • Merumuskan, menjaga, dan mengembangkan Brand Manifesto sebagai kitab suci perusahaan.
  • Mengembangkan strategi komunikasi jangka panjang yang memastikan pesan brand kita teresonansi dan direpetisi secara konsisten di semua channel.
  • Melakukan riset mendalam terhadap pasar, kompetitor, dan tren budaya untuk menemukan insight yang bisa dieksploitasi.

Eksekusi & Manajemen Kreatif:

  • Menerjemahkan strategi brand menjadi brief yang tajam untuk kampanye kreatif, konten, dan aktivasi. -
  • Mengawasi dan menjadi penentu akhir untuk semua output kreatif (visual, copy, video) untuk memastikan konsistensi DNA brand.
  • Bekerja sama secara lintas fungsi dengan tim Produk, Sales, dan Operasional untuk memastikan pengalaman brand yang holistik (dari iklan hingga unboxing).

Pengukuran & Analisis Kesehatan Brand:

  • Menetapkan Metrik Kunci Performa (KPIs) untuk mengukur kesehatan brand (misal: Brand Recall, Share of Voice, Net Promoter Score).
  • Menganalisis data dan feedback dari audiens untuk terus mengasah dan mengoptimalkan strategi komunikasi.
  • Melaporkan secara berkala tentang performa dan kesehatan brand langsung kepada jajaran direksi/founder.

Kualifikasi Wajib

Pengalaman :

  • Minimal 5 tahun pengalaman terbukti dalam membangun brand dari tahap awal hingga menjadi top of mind di industrinya.
  • Wajib melampirkan portofolio studi kasus yang mendetail. Kami ingin melihat proses berpikir Anda (dari riset hingga eksekusi) dan hasil bisnis yang terukur (pertumbuhan market share, peningkatan loyalitas, dll), bukan hanya hasil akhir visual yang cantik.
  • Pengalaman memimpin tim kreatif atau agensi adalah nilai tambah yang signifikan.

Hard Skills :

  • Brand Strategy: Kemampuan merumuskan positioning, value proposition, dan brand architecture.
  • Storytelling & Copywriting: Keahlian merangkai narasi yang menggugah emosi dan menulis copy yang menjual tanpa terdengar seperti jualan.
  • Riset Konsumen & Budaya: Mahir dalam metode riset kualitatif (FGD, wawancara mendalam) dan kuantitatif (survei, analisis data).
  • Manajemen Proyek: Mampu mengelola berbagai proyek kompleks dengan timeline dan budget yang ketat.

Mindset & Karakter :

  • Empati Radikal: Obsesif dalam memahami psikologi dan perilaku target audiens.
  • Integritas Tinggi: Berani mengatakan "TIDAK" pada ide-ide yang tidak sejalan dengan DNA brand, bahkan jika itu datang dari atasan.
  • Pemikir Jangka Panjang: Tidak mudah tergiur dengan tren viral sesaat yang bisa merusak citra brand dalam jangka panjang.
  • T-Shaped Person": Memiliki pemahaman mendalam di bidang branding (vertikal), namun juga punya pengetahuan luas di bidang lain seperti bisnis, teknologi, dan psikologi (horizontal).

Nilai Tambah (Akan Membuat Kami Terkesan):

  • Memiliki personal brand yang kuat atau audiens sendiri di media sosial.
  • Pengalaman membangun komunitas loyal dari nol.
  • Kemampuan public speaking atau pengalaman menjadi pembicara.
  • Pernah bekerja di sisi agensi dan sisi klien (brand).

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