Country General Manager, Franchise Development

6 days ago

Jakarta, Jakarta, Indonesia Second Talent Full time $90,000 - $120,000 per year

Job Responsibilities

  1. Formulate 3-5 year franchise development strategies for target countries, design differentiated market entry strategies and annual investment promotion goals.

  2. Build localized investment promotion networks (industry associations, agencies, etc.), and lead franchisee development, qualification review, and signing.

  3. Optimize franchise policies (investment models, profit-sharing mechanisms) to enhance brand attractiveness and franchisee retention rate.

  4. Coordinate store site selection evaluation, decoration standard implementation, and opening preparation to ensure the single-store investment return meets standards.

  5. Supervise SOP implementation, and improve store operation efficiency through training, store visits, and data monitoring.

  6. Establish a hierarchical franchisee management system and organize regular summits to solve common problems.

  7. Conduct localized operations and brand building, promote localized product adjustments (adapting to tastes, religious taboos, etc.), and cooperate with R&D to optimize menus.

  8. Formulate regional marketing strategies, plan brand promotion activities, and manage social media and KOL collaborations.

  9. Establish a crisis response mechanism to handle major customer complaints and public opinion incidents.

  10. Build and manage local teams (investment promotion, operations, construction), formulate performance appraisal mechanisms; ensure business compliance with local laws and regulations (food safety, labor policies, tax compliance).

Qualifications

  1. Bachelor's degree or above, MBA or master's degree in business management or related fields is preferred.

  2. More than 10 years of experience in the catering chain industry, and over 5 years of senior management experience in transnational franchise systems.

  3. Proficient in the entire franchise process: investment promotion and development, construction support, operation supervision, etc.

  4. Familiar with the business ecology and government-business resources of target countries, with strong resource integration capabilities.

  5. Data-driven decision-making, able to optimize operational strategies through business analysis.

  6. Outstanding cross-cultural management capabilities, able to coordinate the alignment of goals between the headquarters and local teams.

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