Corporate - Director of Marketing
2 days ago
Job Description
1. Strategic Leadership
- Develop and implement the overall marketing strategy for Archipelago and its hotel brands.
- Translate corporate objectives into brand-specific marketing plans that drive awareness, loyalty, and profitability.
- Lead the corporate marketing team and provide strategic direction to the property-level marketing teams.
- Monitor market trends, competitor activities, and emerging opportunities in the hospitality sector.
2. Brand Management
- Ensure consistent brand identity and messaging across all digital and offline touchpoints.
- Oversee the evolution and positioning of each brand within Archipelago's portfolio.
- Collaborate with design and communications teams to maintain brand integrity in visuals, tone, and guest experience.
3. Hotel Support & Collaboration
- Provide guidance and marketing support to hotel General Managers and property-level staff marketing managers.
- Align property marketing activities with corporate brand strategy.
- Evaluate marketing requests from properties to ensure strategic and brand alignment.
4. Budget & Performance Management
- Develop and manage the annual marketing budget.
- Allocate resources efficiently across campaigns, markets, and digital initiatives.
- Report on marketing performance and KPIs.
5. Leadership & Team Development
- Lead, mentor, and develop a high-performing marketing team.
- Foster a collaborative, creative, and data-driven culture.
- Promote cross-functional teamwork with other divisions.
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