Marketing Creative Specialist
6 days ago
Minimal pendidikan D3/S1 Desain Komunikasi Visual (DKV), Multimedia, atau jurusan relevan.
Memiliki pengalaman minimal 3 tahun di bidang desain kreatif dan pemasaran digital.
- Mahir dalam menggunakan software desain: Adobe Photoshop, Illustrator, InDesign, Canva (nilai tambah jika menguasai After Effects, Premiere, Figma).
- Memahami prinsip UI/UX dan visual hierarchy, khususnya dalam desain konten digital & website.
- Memiliki kemampuan dasar mengelola website (WordPress, Webflow, atau CMS lainnya).
- Memahami strategi pemasaran digital dan media sosial (Instagram, TikTok, Facebook, Email).
- Kreatif, detail-oriented, dan mampu multitasking.
- Mampu bekerja dalam tenggat waktu dan berkoordinasi lintas tim.
Nilai Tambah (Nice to Have)
- Pengalaman membuat konten video atau motion graphic.
- Mengerti dasar-dasar HTML/CSS untuk editing ringan website.
- Paham dasar-dasar SEO dan Google Analytics.
- Punya pengalaman mengelola e-commerce atau marketplace.
1.Desain dan Komunikasi Visual
- Membuat desain visual untuk keperluan promosi dan komunikasi (poster, katalog, feed IG, story, banner digital, presentasi, dan lainnya).
- Menyusun dan menerapkan identitas visual (visual branding) sesuai brand guideline perusahaan.
- Berperan aktif dalam brainstorming ide kampanye marketing dan visual storytelling.
2.Manajemen Website
- Memastikan konten dan visual website selalu up-to-date (produk, berita, promo, dll).
- Berkoordinasi dengan tim IT atau developer untuk update tampilan dan fungsionalitas.
- Menulis atau mengedit copy ringan untuk landing page, blog, dan halaman produk.
- Memonitor performa website (traffic, engagement, bounce rate) menggunakan tools seperti Google Analytics (nilai tambah).
3.Pemasaran & Campaign Digital
- Membantu perencanaan dan eksekusi kampanye pemasaran di media sosial dan kanal digital lainnya.
- Membuat visual & copy konten untuk email marketing, paid ads, newsletter, dll.
- Menganalisis hasil kampanye secara visual & data untuk meningkatkan efektivitas.
- Berkolaborasi dengan tim marketing, konten, dan media sosial untuk menjaga keselarasan pesan brand.
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