Creative Brand Specialist

5 days ago

Tangerang, Banten, Indonesia Dino Class Full time 50,000,000 - 100,000,000 per year

We're Hiring: Brand Specialist – Premium Cake & Dessert Brand (Jakarta / Tangerang)

We're building a
premium dessert & cake brand
— handmade, elegant, and crafted with passion.

Our mission is to deliver high-quality cakes, cookies, pastries, and desserts with a refined, luxurious touch.

We're looking for a
full-time Creative Brand Specialist
with a strong eye for aesthetics to shape our entire brand identity — from visuals and content to storytelling and digital experience.

Position

Brand Specialist (Full-Time)


Location:
Jakarta / Tangerang (Hybrid; on-site during photoshoots at the SMS area)**


Type:
Full-time

Key Responsibilities

Branding & Identity

  • Develop the brand's full identity: logo, color palette, typography, tagline, and visual tone.
  • Create a
    Brand Deck / Brand Guide
    to maintain consistency across all platforms.
  • Define and maintain a
    premium, elegant brand voice
    across communication channels.

Content Creation (Photo & Video)

  • Capture professional photos and videos of cakes, cookies, desserts, and hampers with a clean, premium aesthetic.
  • Produce storytelling videos, Reels, and TikToks (ASMR, lifestyle, and behind-the-scenes).
  • Edit visuals using
    Lightroom, CapCut, Premiere, or DaVinci Resolve
    .
  • Manage lighting, styling, and props to reflect the brand's tone and mood.
  • Be available to come to the Summarecon Mall Serpong (SMS) area for product photoshoots and content sessions.

Social Media & Marketing

  • Develop and execute
    monthly content calendars
    for Instagram & TikTok.
  • Write storytelling and educational captions aligned with the brand voice.
  • Design
    harmonious Instagram feeds
    , promotional visuals, and digital catalogs.
  • Collaborate directly with the founder on
    launch and seasonal campaigns
    .

Creative & Strategic

  • Generate creative campaign ideas (giveaways, storytelling, behind-the-scenes).
  • Direct photoshoot moodboards, packaging visuals, and overall brand aesthetic.
  • Contribute ideas for packaging and promotional material designs.

Qualifications

  • Minimum
    1 year of experience
    in branding, creative content, or social media (preferably F&B, lifestyle, or premium brands).
  • Skilled in
    graphic design
    (Canva, Photoshop, Illustrator),
    photography & videography
    (DSLR/mirrorless or high-end smartphone), and
    editing
    (CapCut, Premiere Pro, Lightroom).
  • Strong copywriting and storytelling ability for premium audiences.
  • Excellent sense of aesthetics and attention to detail.
  • Creative, proactive, and able to work independently while collaborating with the team.
  • Experience in patisserie, coffee, or lifestyle premium brands is a plus.
  • Must be able to come to the
    Summarecon Mall Serpong (SMS) area
    for regular photoshoots and content creation.

Expected Deliverables

Brand Deck (logo, colors, font, tone guide)

30+ premium photos/videos per month for IG & TikTok

Premium storytelling feed & content layout

Digital catalog (PDF)

Monthly content & campaign strategy

Support during photoshoots and post-production}

How to Apply

Send your
CV & portfolio
to


Subject:
Creative
Brand Specialist – [Your Name]

Include examples of F&B or lifestyle photo/video content you've created.

Who We're Looking For

Someone who:

Has a deep appreciation for aesthetics and detail

Understands the power of storytelling in premium branding

Is proactive, flexible, and eager to grow with a new brand

Loves cakes, pastries, and turning visuals into emotion

Let's craft something beautiful — one story, one cake, one frame at a time.

Branding #Hiring #CreativeJobs #CakeBrand #ContentCreator #Storytelling #FBLife #JakartaCreative #PremiumBrand #NowHiring

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