Marketing Team Lead

Position:
Full-Time

Location:
Surabaya Office / Work From Home

Start Date:
Early 2026

Reports To:
Australian CEO and Indonesian Country Manager

Company:
Hi-growth Accounting and Bookkeeping Firm

Who We Are

Founded in 2012 in Australia,
Accountants Direct
has become a leading retail accountant, consistently recognized for excellence by thousands of satisfied clients, earning 5-star ratings on Google. While we are not a startup, we are experiencing significant growth, presenting a unique opportunity for your career to flourish alongside our expanding business in Surabaya. This is a ground-floor opportunity where your contributions can have a substantial impact on our growth trajectory, accelerating both your career and earnings.

Our cooperative model unites a diverse team of seasoned accountants and business advisors dedicated to providing industry-leading, affordable services, including tax preparation, company incorporation, bookkeeping, and general business advisory tailored to meet the unique needs of individuals and businesses. We prioritise client satisfaction and the well-being of our team, allowing our accountants to work primarily from home, fostering a healthy work-life balance while reducing overhead costs. This innovative approach enables us to pass on significant savings to our clients, ensuring high-quality service at competitive rates.

At our growing Surabaya office, we are passionate about diversity and inclusion. We continuously seek improvements across our business and take pride in our safe, inclusive workspace. We encourage everyone to bring their authentic selves to work.

Are You Our Next Marketing Team Lead & Operations Manager?

We are seeking an experienced and driven individual to lead and grow our marketing function for the Australian market. This role will focus on building a strong brand presence, enhancing marketing efficiency through process establishment, digital marketing, and fostering collaboration within the team and across departments.

Key Responsibilities

• Content & Digital Marketing:
  Oversee the development of marketing content, including online advertising, email campaigns, social media, and internal communications. Manage digital presence, including website content, SEO, and paid media campaigns. Collaborate with agency partners to optimise online advertising performance.
• End-to-End Marketing Operations:
  Design, implement, and optimise marketing, sales, and customer success operations. Manage our CRM (Active Campaign and bespoke software) and associated systems, define outreach strategies, monitor performance metrics, and report insights to the CEO and Country Manager.
• Process Setup & Team Collaboration:
  Establish standardised marketing processes and reporting systems to improve efficiency. Enhance collaboration between marketing, sales, and customer support. Lead and develop the marketing team, fostering a proactive and accountable culture.
• Data, Forecasting & Reporting:
  Develop go-to-market metrics and dashboards, build scalable revenue models, track key performance indicators, and deliver accurate reporting to support revenue planning and forecasting.
• Strategic Planning & Enablement:
  Support the CEO with strategic planning, optimise the sales and marketing tech stack, evaluate emerging tools, and develop playbooks and onboarding resources to ensure growth targets are met.
• Global Collaboration:
  Flex your hours as needed to collaborate with team members, partners, and clients across all time zones.
• Team Leadership:
  Recruit and develop a lean, results-oriented marketing team who may be employees or contracts from anywhere on the planet. Initially, you will be hands-on, performing the majority of the work, transitioning responsibilities to your team over time.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 3-6 years of marketing experience, preferably in accounting, financial services, SaaS, professional services, B2B, or technology sectors.
• Strong background in tech and services marketing, social media, software (including AI tools), and campaign management.
• Proven ability to build processes and marketing funnels, lead teams, and manage multiple projects simultaneously.
• Excellent communication, leadership, and stakeholder management skills.
• Proficient in English is very important.
• Familiarity with digital marketing tools, social platforms, and agency collaboration.
• Ability to work independently and collaboratively within a team.

Why Join Accountants Direct?

Our supportive and ambitious team is dedicated to building something great. We value authenticity, ensuring that we do what we say we will do, and we are committed to creating a diverse and inclusive workplace. If you're looking to make a real difference, be heard, and grow quickly, we'd love to chat

Additional Perks

• Hybrid Role:
   Once fully onboarded, you'll have the option to work from home on agreed days.
• Annual Training Budget:
   AUD $1000 dedicated to your growth and professional development.
• Regular Feedback:
   You'll receive ongoing coaching and feedback to facilitate your growth.
• Central Office:
   We are evaluating centrally located office options and anticipate settling in Q1 2026.

Application Process

Your application will include the following questions:

• How many years of experience do you have in a similar role?
• What is your expected annual base salary / hourly rate?
• How much notice are you required to give your current employer (if applicable)?
• What's your level of English language proficiency (1 is poor, 10 is excellent)?