Head of Brand
2 weeks ago
Strategi & Positioning Brand
Merumuskan dan mengeksekusi visi brand agar relevan dengan Gen Z dan anak muda.
Memimpin repositioning menjadi brand lifestyle yang trendy.
Kolaborasi Produk & Kreatif
Bekerja sama dengan tim desain untuk meluncurkan koleksi trend-led, kolaborasi, dan edisi terbatas.
Memastikan inovasi produk sesuai dengan budaya anak muda dan tren fashion.
Marketing & Engagement
Memimpin digital campaign, social media, dan experiential marketing.
- Membangun kemitraan dengan influencer, kreator, dan komunitas-komunitas relevan.
Mengembangkan storytelling yang resonate dengan audience muda.
Kepemimpinan Lintas Tim
Menyatukan tim marketing, desain, dan e-commerce dalam satu visi brand.
- Memantau KPI seperti brand awareness, engagement, dan pangsa pasar segmen muda.
- Pengalaman minimal 7 tahun di brand management, fashion, lifestyle, atau consumer goods.
- Rekam jejak membangun brand yang fokus pada segmen anak muda (Gen Z/under-25).
- Pemahaman mendalam tentang budaya digital, media sosial, dan ekosistem influencer.
- Kreatif, visioner, dan mampu menerjemahkan tren menjadi strategi brand & produk.
- Kepemimpinan yang kuat, komunikatif, dan mampu menginspirasi tim lintas fungsi.
- Passion terhadap fashion, budaya, dan inovasi.
- Mau belajar dan selalu belajar.
- Bisa bekerjasama dengan baik dengan tim / orang lain.
- Lokasi kerja di Surabaya. Dalam seminggu minimal 1 kali ke pabrik di Pasuruan (1 jam dari Surabaya) untuk diskusi new product development.
- Kesempatan untuk mengubah brand heritage menjadi ikon fashion anak muda.
- Lingkungan kerja kolaboratif dengan ruang untuk kreativitas.
- Salary & bonus yang menarik.
- Peran strategis dengan dampak nyata dalam memajukan brand lokal Indonesia.
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Head of Brand
2 days ago
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