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Head of Brand

1 hour ago

Surabaya, East Java, Indonesia PERSOL APAC Full time

Key Responsibilities

Brand Strategy & Positioning

  • Develop and execute the brand vision to stay relevant to Gen Z and young audiences.
  • Lead the brand's repositioning into a trendy lifestyle brand.

Product & Creative Collaboration

  • Work closely with the design team to launch trend-led collections, collaborations, and limited-edition products.
  • Ensure product innovation aligns with youth culture and fashion trends.

Marketing & Engagement

  • Lead digital campaigns, social media initiatives, and experiential marketing activities.
  • Build partnerships with influencers, creators, and relevant communities.
  • Develop storytelling that resonates strongly with young audiences.

Cross-Functional Leadership

  • Align marketing, design, and e-commerce teams under a unified brand vision.
  • Monitor KPIs such as brand awareness, engagement, and market share among youth segments.

Qualifications

  • Minimum 7 years of experience in brand management, fashion, lifestyle, or consumer goods.
  • Proven track record in building brands focused on young audiences (Gen Z / under 25).
  • Deep understanding of digital culture, social media, and the influencer ecosystem.
  • Creative and visionary, with the ability to translate trends into brand and product strategies.
  • Strong leadership, excellent communication skills, and the ability to inspire cross-functional teams.
  • Passionate about fashion, culture, and innovation.
  • Curious, always eager to learn.
  • Able to collaborate effectively with teams and individuals.
  • Based in Surabaya