Digital Marketing

Digital Marketing Specialist — Build the Digital Growth Engine of Indonesia's Steel Industry

SMS Perkasa is transforming one of Indonesia's most traditional industries into a digital, data-driven powerhouse. With an ambitious vision and a strong commitment to innovation, we're building technology and platforms that simplify how contractors buy steel, track orders, and run their projects.

To accelerate this journey, we are looking for a Digital Marketing Specialist who wants not just a job — but a mission:

Grow our digital ecosystem, drive online engagement at scale, and shape the future of construction commerce in Indonesia.

Why This Role Matters

You will be the driving force behind how thousands of contractors discover, engage, and transact with SMS Perkasa online.

Your work will directly influence how fast we grow:

• Your campaigns determine how many customers return to our platform.
• Your content shapes our brand credibility across Indonesia.
• Your insights guide our product and technology teams.
• Your creativity fuels the adoption of our digital solutions.

This is a rare opportunity to build high-impact digital funnels inside a company that already moves real tonnage, real revenue, and real industry influence.

What You Will Own

You will lead the execution of digital initiatives that deliver measurable business outcomes:

1. Drive High-Performance Digital Campaigns

2. Manage and optimize SEO, PPC, Meta/Google Ads, and multi-channel social media.

3. Experiment with audience segmentation, ad formats, and conversion paths.

4. Craft engaging digital content that amplifies SMSP's value proposition.

5. Turn Data Into Growth

6. Analyze campaign performance, traffic patterns, CAC, and ROI.

7. Make data-backed decisions on targeting, budgeting, and creative direction.

8. Report insights and recommendations to Marketing & Management.

9. Power the Digital Customer Journey

10. Work closely with Technology & Data teams to enhance user experience.

11. Improve funnel steps from awareness → engagement → lead → order.

12. Track and optimize lead generation quality to support Sales capacity.

13. Champion B.R.A.V.E. Culture

14. Bold ideas, rapid experimentation, Agile execution — and a mindset of continuous improvement.

What Success Looks Like

You win here by driving real numbers, not vanity metrics:

• MAU grows by 20% month-over-month — consistently.
• Digital order penetration reaches ≥ 75% as more customers adopt our platform.
• Lead capacity ratio stays within 0.8–1.2, ensuring high-quality leads.
• 20%+ of your ideas get implemented because they work.
• Campaigns earn strong engagement and internal recognition for impact.

If you love seeing your work translate into visible business results, this role is built for you.

Who You'll Work With

You will collaborate daily with:

• Content Marketing Specialist — for integrated campaigns.
• Head of Technology & Data — for analytics, UX insights, product enhancements.
• Sales Manager — to ensure lead quality and funnel alignment.

This is a tight, performance-driven team where great ideas are supported and executed fast.

What We're Looking For

• 2–5 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Strong understanding of SEO, Ads Manager, Google Analytics, PPC, and retargeting frameworks.
• Ability to turn data into actionable strategies.
• Creativity in content ideation and storytelling.
• Comfortable collaborating across Marketing, Tech, and Sales teams.
• A mindset that reflects our B.R.A.V.E. values — Bold, Responsible, Agile, Virtuous, Eager to Learn.

If you're hungry to grow, this role offers one of the fastest learning curves in the industry.

Why You'll Love Working at SMS Perkasa

• Be part of an industry revolution, building digital tools that change how contractors work.
• High ownership — your decisions influence real revenue and real customers.
• Work with a visionary leadership team modernizing a traditional sector.
• A culture that values learning, experimentation, and autonomy.
• Competitive compensation with rapid growth opportunities.

If you want your work to matter — truly matter — this is where you belong.