Brand Marketing Lead

5 days ago

Jakarta, Jakarta, Indonesia PT Panca Mitra Prima Sejahtera Full time 1,200,000 - 3,600,000 per year

PT Panca Mitra Prima Sejahtera (Watch Club) is looking for a Brand Marketing Lead to strengthening brand positioning, growing brand equity, and driving sales performance through effective marketing campaigns, product planning, and collaboration with internal and external partners.

KEY RESPONSIBILITIES:

  1. Develop and execute brand strategies to drive awareness, desirability, and sales growth for assigned watch brands in the market.
  2. Plan and manage 360° brand campaigns (digital, retail, PR, events) to support product launches, seasonal collections, and key sales periods.
  3. Conduct market analysis and competitor benchmarking to identify trends, consumer insights, and strategic opportunities.
  4. Work closely with principal brands (international watch manufacturers) to align local marketing plans with global brand guidelines.
  5. Oversee product assortment, pricing strategy, and lifecycle planning in collaboration with sales and merchandising teams.
  6. Coordinate visual merchandising, point-of-sale materials, and in-store executions across retail and distributor partners.
  7. Manage marketing budgets, ensuring cost efficiency and maximum return on investment for each campaign.
  8. Build and maintain strong relationships with media, influencers, PR agencies, and digital partners to amplify brand visibility.
  9. Monitor and evaluate the effectiveness of brand campaigns and promotions, providing recommendations for improvement.

QUALIFICATIONS:

  1. Minimum 5–7 years of experience in brand management, marketing, or product management—preferably in fashion, lifestyle, luxury goods, or consumer electronics.
  2. Proven experience managing premium or luxury brands is highly preferred.
  3. Experience in distributing or marketing international brands (especially under licensing or agency models).
  4. Strong understanding of omnichannel brand building (retail, e-commerce, digital, and B2B/wholesale environments).
  5. Experience working with international brand principals is a strong plus.

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