Marketing & Brand Lead (PHG – )

6 days ago

Jakarta, Jakarta, Indonesia Panna Hospitality Group Full time 1,500,000 - 2,500,000 per year

Location:
Jakarta (On-site)

Type:
Full-Time

Brands:
Gaise, Sutbul, 3 Times Bakery, Sunny Side Spot

Reports to:
Founder

About PHG

Panna Hospitality Group is one of Jakarta's fastest-rising lifestyle & F&B portfolios, building brands designed for the next generation:

  • Gaise
    – premium, pet-friendly brunch
  • Sutbul
    – modern Korean grills & seafood
  • 3 Times Bakery
    – modern Medan bakery
  • Sunny Side Spot
    – performance bowls (QSR)

We are scaling aggressively toward multi-outlet expansion, omni-channel commerce, and a category-leading lifestyle ecosystem.

If you are a driven marketing operator who thrives in fast execution, team coordination, and brand building, you'll grow fast here.

What you will lead.

This is NOT a pure "content creator" role.

You will lead
people, processes, campaigns, and brand performance
.

1. Team & Cross-Brand Coordination

  • Manage a small marketing team (editor, content creators, designers)
  • Coordinate across Gaise, Sutbul, 3 Times, SSS
  • Drive weekly priorities and ensure deadlines are hit
  • Align execution with founder and brand managers

2. Campaign Execution & Brand Growth

  • Lead monthly campaigns (Christmas, hampers, seasonal menus, events)
  • Turn brand strategy into daily execution
  • Oversee content calendars for each brand
  • Collaborate with outlet managers to sync marketing & operations

3. Performance Marketing & Analytics

  • Launch & optimize Meta + TikTok ads
  • Manage retargeting audiences, lookalikes, custom segments
  • Monitor weekly KPIs (ROAS, CTR, CPM, AOV, conversions)
  • Turn insights into action plans for each brand

4. Content Leadership (Not Editing Yourself)

  • Direct content creators & editors with clear creative briefs
  • Approve scripts, hooks, and concepts
  • Ensure messaging, storytelling, and visuals are on-brand
  • Source, coordinate, and activate UGC creators & KOLs

5. Community & Brand Development

  • Support Gaise's pet-friendly community
  • Build Sutbul's loyalty & hawker-style cult following
  • Drive PR-worthy moments, events, and brand activations

What Success looks like

  • Weekly content output published on schedule
  • Monthly campaigns executed flawlessly
  • Revenue uplift through paid ads & retargeting
  • Engaged community and growing audience
  • Team aligned, coordinated, and hitting deadlines
  • Smooth collaboration across outlets and operations

Who We're Looking For

  • 2–5 years in marketing, brand management, or growth
  • Experience managing a small team or coordinating projects
  • Strong command of IG/TikTok content strategies
  • Comfortable running paid ads (Meta/TikTok)
  • Operational, detail-oriented, and fast in execution
  • Can lead people with clarity and accountability
  • Loves F&B, lifestyle culture, and consumer psychology
  • NOT a "pure creative" who dislikes operations and deadlines
  • NOT an "idea person" without execution speed

What You'll Gain

  • Ownership across multiple fast-growing brands
  • Direct collaboration with the founder
  • A leadership role in a high-velocity hospitality group
  • Creative freedom + real responsibility
  • A front-row seat in building Indonesia's next F&B powerhouse

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