Head of Brand Marketing

4 days ago

Jakarta, Jakarta, Indonesia Seven Retail Full time $900,000 - $1,200,000 per year

Lead brand strategy and 360 marketing execution to drive acquisition, revenue, and brand growth for Lifestyle Brand. This role oversees the full marketing funnel, manages a cross-functional team, and ensures all initiatives deliver measurable commercial impact.

Key Responsibilities

  • Own brand strategy, positioning, and messaging.

  • Lead 360° campaigns across digital, offline, partnerships, and retail channels.

  • Drive acquisition and revenue through data-led decision-making.

  • Optimize conversion funnels through testing and performance insights.

  • Oversee creative, content, and KOL strategy.

  • Ensure brand consistency across all touchpoints.

  • Collaborate with Sales, Operations, and Growth for traffic and enrollment impact.

  • Lead new launches, program expansions, and cross-brand initiatives.

  • Manage marketing budget, performance metrics, and reporting.

  • Lead, coach, and develop the marketing team.

Requirements

  • 6–8 years of brand marketing experience.

  • Proven track record in running 360 campaigns and delivering commercial results.

  • Strong analytical and strategic decision-making ability.

  • Experience managing teams and cross-functional stakeholders.

  • Skilled in paid media, creative development, and funnel optimization.

  • Background in retail, education, consumer, or service industries preferred.

  • Strong communication and project management skills.

  • English proficiency preferred.

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