Senior Marketing

7 days ago

Kecamatan Setiabudi, Indonesia Greenhope Full time 500,000 - 2,500,000 per year

SUMMARY

A Senior Marketing & Partnership person will focus on brand positioning, demand creation, and driving stakeholder awareness through strategic marketing initiatives according to divisional goals.

RESPONSIBILITIES

·      
Strategy

Emphasize sustainability messaging, industry networking, and digital engagement to promote company products, culture, vision, and mission.

Conduct market research and positioning.

Propose marketing strategies and lead generation.

Develop and execute integrated marketing campaigns (digital, offline, B2B, events) and partnerships

Lead marketing-driven collaboration across departments.

·      
Tactical

Analyze market trends, competitor products, and customer demand for bioplastics

Develop marketing messages.

Campaign creation and supervision.

Support strategic partnerships & collaboration with stakeholders.

Guide and track day-to-day activities of related direct reports.

Active participation and support in scaling & commercialization strategy across multiple divisions within the company.

Develop resin and finished product marketing strategies.

Utilize email marketing, trade shows, and digital advertising to generate high-quality leads.

Maintain an informative website, while publishing posts, blogs, and videos.

Support sales division by developing brochures, sample packets, product catalog, and other related resources.

Supervise and develop subordinates.

QUALIFICATIONS

·      Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

·      A Master's degree (MBA or MSc in Marketing/Business) is a plus.

·      Certifications such as Google Ads, Facebook Blueprint, or Digital Marketing courses is a plus.

· years in marketing, business development, account management, agency, or brand management.

·      Fluent in Bahasa Indonesia and conversational in English, any additional language is a plus.

REQUIREMENTS

·      Strong knowledge of market research, competitor analysis, and consumer behavior.

·      Experience in marketing campaign planning, execution, and performance tracking.

·      Proficiency in digital marketing (SEO, SEM, social media ads, Google Analytics, and email marketing).

·      Understanding of branding, content creation, and PR strategies.

·      Experience in content creation, copywriting, and video editing.

·      Creative mindset with a data-driven approach.

·      Proven ability to manage and track progress of team.

·      Strong skills in project planning and timeline management.

·      Ability to explain complex scientific concepts to non-technical stakeholders.

·      A strong commitment to reducing plastic waste and promoting eco-friendly solutions.

·      Good communication and negotiation skills.

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