strategic marketing

6 days ago

Tangerang, Banten, Indonesia PT Nufeed Internasional Indonesia Full time 3,000,000 - 6,000,000 per year

PT Nufeed Internasional, perusahaan manufaktur pakan ternak terkemuka di Indonesia, mencari Strategic Marketer yang berpengalaman untuk bergabung dengan tim kami di Tangerang Selatan, Banten. Dalam peran ini, Anda akan mengembangkan dan melaksanakan strategi pemasaran yang efektif di pasar pakan ternak.

Tanggung Jawab Utama

  • Mengembangkan strategi marketing sesuai positioning brand untuk memperkuat visibilitas produk dan pertumbuhan penjualan.
  • Melakukan riset pasar, analisis tren konsumen, dan competitive analysis untuk mengidentifikasi peluang serta memastikan diferensiasi strategi.
  • Merancang dan mengeksekusi campaign terpadu lintas kanal (ATL, BTL, Digital).
  • Merancang event, promosi, seasonal offer, dan program loyalitas yang relevan dengan target audiens.
  • Melakukan analisis efektivitas campaign serta menyusun laporan pasca-aktivasi (post-event report) berisi insight, hasil, dan rekomendasi untuk campaign selanjutnya.

Persyaratan

  1. Pendidikan minimal S1 di bidang Marketing, Komunikasi, atau Manajemen Bisnis (atau bidang terkait).
  2. Pengalaman minimal 2 tahun di bidang strategic marketing, media planning, brand activation, marketing strategy, campaign management atau sejenisnya.
  3. Terampil dalam merencanakan, mengeksekusi, dan mengevaluasi campaign dari tahap awal hingga hasil akhir.
  4. Memiliki kemampuan strategis, analitis, kreatif, detail-oriented, serta memiliki kemampuan problem-solving dan multitasking yang baik.
  5. Memiliki kemampuan komunikasi, kolaborasi, dan manajemen proyek.
  6. Memahami dinamika industri pakan ternak, peternakan, atau agribisnis akan menjadi nilai tambah.

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