head of marketing

6 days ago

Tangerang, Banten, Indonesia PT Aroma Prima Livindo Full time 2,400,000 - 3,200,000 per year

About Us

PT Aroma Prima Livindo adalah perusahaan FMCG beauty yang menaungi brand parfum Morris, brand skincare Ginza, dan berbagai kategori personal care lainnya. Kami terus berkembang menjadi salah satu perusahaan lokal yang inovatif dan kuat di industri beauty & fragrance. Kami mencari Head of Marketing yang strategis, kreatif, dan mampu memimpin tim untuk membawa brand kami ke level berikutnya.

Key Responsibilities

  • Menyusun strategi marketing 360° (brand, trade, digital, e-commerce) untuk Morris & Ginza.
  • Mengembangkan brand positioning, campaign planning, dan product communication yang relevan dengan market.
  • Mengawasi aktivitas digital marketing: social media, KOL, paid ads, content direction, dan creative execution.
  • Memimpin trade marketing & activation untuk channel GT, MT, dan minimarket.
  • Mengarahkan strategi marketing yang selaras dengan sales, product, dan e-commerce.
  • Mengelola budget marketing serta melakukan evaluasi ROI setiap campaign.
  • Memimpin dan mengembangkan tim marketing (Brand, Digital, KOL, Trade, Creative).
  • Mengembangkan partnership dengan media, agency, komunitas beauty, dan strategic partner.
  • Menganalisis market, competitor, dan data penjualan untuk merumuskan strategi baru yang lebih efektif.

Requirements

  • Min. 7–10 tahun pengalaman dalam marketing, brand, atau trade marketing — diutamakan dari beauty/FMCG.
  • Pengalaman memimpin tim marketing dan mengembangkan campaign besar.
  • Paham consumer journey, trend beauty, dan brand building.
  • Berpengalaman memimpin campaign digital (KOL, social media, content, ads).
  • Terbiasa bekerja dalam ritme cepat dan target tinggi.
  • Leadership kuat, strategic thinking, data-driven, dan komunikatif.

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