Head of Marketing

6 days ago

Tangerang, Banten, Indonesia GudangAda Full time 9,000,000 - 12,000,000 per year

Focus: 80% Retail | 20% B2B

Reports to: CEO & VP

Teams: Social Media, Creative/Design, Brand Activation

Handle 360° marketing strategy and execution to drive brand growth, traffic, and conversion across retail (online/offline) while building B2B demand via trade and co-marketing. Lead budget, team performance, and channel KPIs with a data-driven approach.

Key Responsibilities:

  1. Build annual/quarterly brand & marketing plans and a campaign calendar with clear channel targets.

  2. Manage budgets for media and activation to optimize ROI/ROMI.

  3. GTM for retail stores (positioning, pricing/promo, creative), always-on & burst social media performance, marketplace/e-commerce (promo calendar, PDP, ads), in-store & activations.

  4. Build, coach, and evaluate the marketing team; uphold brand governance (tone, visual system, claims).

  5. Partner with Sales, Operations, Warehouse, Finance, Partnership for forecasting, stock readiness, and campaign execution.

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