Brand Partnerships Director
4 days ago
About Us
TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We have offices in various locations around the world, including Los Angeles, Singapore, New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
What We Do
We believe in inspiring creativity and bringing joy – a mission we all believe in and strive towards achieving every day. Every challenge, no matter how difficult, is an opportunity for us to learn, innovate, and grow as one team. Status quo? Never. Courage? Always.
Key Responsibilities
- Develop and execute on the Country Strategy to increase TikTok's share of revenue and partnership opportunities with global, regional, and key national brands.
- Enhance TikTok's relationship with key advertisers, focusing on developing relationships at CXO level.
- Work closely with team leads to define brand account plans to unlock investments and drive business key performance metrics.
- Lead and partner XFN teams to structure and execute operational and strategic initiatives.
- Develop annual and quarterly business plans, synthesizing market data, agency analysis, and defining the overall business approach to TikTok's success.
- Deliver a plan to penetrate various brand organizations and verticals that drives alignment. Influence executive and day-to-day contacts to execute against these plans.
- Become adept at developing various marketing approaches such as performance, brand, retargeting, commerce to empower Brand Partners to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure.
- Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions.
- Own Team forecasting and deliver accurate analysis to support team planning.
- Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively.
- Able to design and execute both scaled and focused market engagement tactics.
- Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes that reflect market needs.
- Focus on relevant trends and opportunities to craft business cases that support any new requests and/or changes that alter product vision/roadmap.
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