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Head of Analytics and Optimization

2 weeks ago

Jakarta, Jakarta, Indonesia Talent Insider Full time
About Talent Insider

Talent Insider is a dynamic HR consultancy service providing tailored solutions for leading brands in Indonesia.

Job Description
  • We are looking for an experienced digital marketing professional to lead our performance marketing efforts.
Key ResponsibilitiesCollaboration with Teams
  • Work closely with the Marketing and Brand teams, aligning on objectives and translating them into KPIs for reporting.
  • Provide feedback and insights to improve marketing performance and customer adoption rates.
Data Analysis and Reporting
  • Develop and report on key metrics aligned with the customer journey and tracking attributions for various use cases.
  • Track and measure digital marketing metrics, including spend, conversion volumes, ROAS, optimization trends, and dashboards like GDS.
  • Analyze campaign performance and translate quantitative and qualitative data into actionable insights and strategic recommendations.