Sales and Marketing Manager
4 days ago
Job Overview:
\As a Sales and Marketing Manager, you will be responsible for developing and executing comprehensive go-to-market strategies for responsible product portfolios, ensuring alignment with overarching business goals and market dynamics.
\About the Role:
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- Develop and execute comprehensive go-to-market strategies for responsible product portfolios, ensuring alignment with overarching business goals and market dynamics.\
- Formulate, coordinate, and realize commercial objectives, cascading them into go-to-market strategies, operational strategies, marketing strategies, and sales activities as part of the business plan.\
- Lead commercialization initiatives for responsible product portfolios, encompassing market evaluation, pricing tactics, product launch strategies, and post-launch monitoring.\
- Spearhead revenue growth and market infiltration through astute strategies.\
- Monitor execution of plans for products mix and cycle, making corrective decisions to rectify identified gaps in business and product priorities.\
- Evaluate and devise suitable direct and indirect business models to optimize market outreach, revenue generation, and customer relationships while streamlining distribution channels.\
- Continuously monitor market trends, competitor activities, and emerging opportunities to flexibly adjust country strategies and maintain the Business Sector's competitive advantage amidst evolving market dynamics.\
- Cultivate and sustain robust relationships with key stakeholders, including HCPs, KOLs, and distributors.\
- Develop and monitor KPIs to gauge the efficacy of commercial strategies, business progress, and activities in the short, medium, and long term.\
- Plan, execute, and monitor potential new product launches, serving as the leading individual.\
- Fully develop and drive company products strategy through a brand team approach and strong cross-functional execution of tactical activities.\
- Hold accountability and responsibility for allocated financial aspects of responsible Business Sectors (forecast, expenditure, sales revenue, margin goals).\
- Foster a collaborative and innovative team culture conducive to individual growth and collective target attainment.\
- Cultivate, develop, and mentor a high-performing commercial team.\
- Create/maintain a working environment that stimulates and motivates employees, providing direction and promoting good mutual communication and teamwork.\
- Develop team members to ensure succession and talent management is effective, securing business continuity and employee satisfaction/motivation.\
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