CRM Lead
4 weeks ago
**About the Company**:
Our client is a pioneer trading platform in Indonesia.
**Responsibilities**:
- Responsible for creating, monitoring, and optimising CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
- Responsible for all KPIs and metrics in order to proactively optimise and develop all CRM programs to create the best customer experience.
- Collaborate with marketing teams and others, including product, engineering, and data to achieve the collective CRM vision.
- Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention.
**Key Requirements**
- 3-2 years of experience in managing end-to-end CRM across all channels
- Possess an analytical mindset with exceptional critical thinking capabilities.
- Prior experience in using CRM tools (including but not limited to Braze, MoEngage, CleverTap, etc.).
- Possess a solid online marketing strategy (audience understanding, channel knowledge, and conversion rate optimization).
- Problem-solver, critical and logical thinker, and fast learner.
- Posses the leadership /project management, interpersonal skills, and operational ability to manage the team
- Strong communication skills to build & maintain collaborative relationships with the stakeholders and to share the reports & insights of the campaign performance.
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