Loyalty Strategy Manager
3 days ago
**Location**
Jakarta
**Work Type**
Permanent
**Application Posted**
September 9, 2021
**About the Role**
Fasten your helmet and climb on board if you’re ready to be our Loyalty Strategy Manager. You will play a central role that defines the success of a company-wide OKR. In this role you will be responsible and held accountable to deliver a new loyalty program that has a viable financial model and economics as well as an attractive set of benefits. Post-launch, the responsibility is to keep the program going and achieve its user behavioral/financial target. On top of that, you also need to liaise with representatives or the Product Groups that we work with to secure financial fundings.
**What You Will Do**
- Define the strategic narrative, key metrics and set up a target for GoClub, and make necessary changes in the program design to achieve the target.
- Discover business problems and growth opportunities in the business and customer metrics by exploring business data, transaction data, customer activity within apps, and actual customer insights
- Validate solutions and other related hypotheses through robust experimentation and taking a statistical approach
- Track metrics performance, work with analytics team
- Liaise with stakeholders to secure funding and conduct management reporting Lead alignment with PDG team on the feature building and tech work for the core program
- Keep track of roadmap and deliveries
- Oversee financial and economics of the program in GoClub
**What You Will Need**
- At least 5 years of working experience, experience in Growth, Loyalty, or Management Consultant
- Good knowledge of SQL and experimentation process
- Proficiency with multiple analytic and database tools common within a marketing organization (e.g., Clevertap, Tableau, etc.)
- Strong expertise in building financial models and familiarity with Gojek product’s financial model is a plus.
- Strong business acumen, user centric and data-driven, familiar with Gojek user metrics is a plus
- Strong project management skills to manage complex projects, also able to manage and prioritize multiple internal and external stakeholders. Can drive consensus, not just a passive player. High-level product implementation knowledge and able to write simple product requirements/ user stories
- Strong team player; possessing team synergy skills with a high level of enthusiasm in collaborating with a cross-functional team and can also balance attention to detail with swift execution
**About the Team**
Our GoClub team, a family of 13 people based in Jakarta Indonesia, manages Gojek’s loyalty program. As a SuperApp, Gojek covers many daily use cases, from food delivery to bill payment. GoClub uses gamification and a tiered program to reward our users for their loyalty to the platform; in all that we do, we strive to increase the user loyalty by putting our customers at the forefront of all our decisions. After all, our work centers around our customers.
We started with a single goal of building the most beloved loyalty program in Southeast Asia back in 2020. After months of ideation and collaboration with stakeholders from the Product, Engineering, Research, Design, Creative Lab teams, among others, we’ve since rolled out over > 10 exclusive perks and promotions to our users. Currently, our team has been busy working on various improvements to the products and program, including the addition of features that will enhance the user experience, and devising new promotions from our strategic partners.
Because of the remote working situation, we substitute in-person team hangouts with regular online “Jam Ekskul” sessions, in which we allocate time to share personal stories and even play online games together. Once the pandemic is over, we’re most excited to meet up as a team and have a long
- overdue team dinner.
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