Lead - Retail Development
2 days ago
Job Requirements
Position title
Lead - Retail Development
Reports to
Country Manager Indonesia
Job grade
Manager
Location
Jakarta
Job Purpose
The Retail Development Manager of Indonesia will be responsible for network expansion, dealer management, driving the retail sales, demand generation, service network coverage, customer satisfaction through efficient every day management & working close to dealerships for developing the market for Royal Enfield (RE) and making the dealership achieve the metric target.
Key Responsibilities
- Building and managing the dealership network with a focus to improve reach, visibility and profitability of Royal Enfield (RE) in the region
- Enhancing customer satisfaction by adhering to structure, process and infrastructure standards defined by RE
- Leading the dealership team for retail extraction
- Guiding the dealership manpower for enquiry handing to sales conversion
- Building better customer engagement activities for building up the sales
- Driving dealership team for demand generation activities and outdoor activity participation - Trade show, demo, test ride, campaign, etc. Guiding the dealer team on online/digital campaigns for brand promotions
- Guiding the dealer team for regular ride activities, mega ride programs
- Managing the website & Facebook page feed from the dealership
- Adherence of policy on appointment, operational guidelines and guidance to the dealer
- Constantly engaging with Sales and Dealer development teams to ensure each dealer is delivering the Royal Enfield customer experience
- Identifying & highlighting the training requirement for the dealership
- Co-ordination for on-site training
Work Experience
Education
Bachelors in business/marketing
Experience
- 10-12 years of experience with minimum 5-6 years retail and distribution experience in the automobile/motorcycle industry and having handled dealer sales networks
- Good understanding of the Motorcycle industry
- Comfortable to work independently in a dynamic environment
- Established credibility by delivering results through consulting and counseling business owners
- Experience in developing new market areas through expansion of new dealers and management of existing dealers
- Strong communication and interpersonal skills
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