Platform Campaign Planning

7 months ago


Jakarta, Indonesia TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team
TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation

Part of the Global E-commerce team, we are looking for business leaders to drive the growth for TikTok Shop’s newest e-commerce feature - TikTok Shop Shopping Center.

TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

**Roles & Responsibilities**:

- Develop and execute Tiktok e-commerce promotion activities such as Mega campaigns and other campaigns to drive platform growth and to establish e-commerce consumption mentality of platform users;
- Be familiar with the creation of e-commerce content, be able to plan content matrix and marketing play for different types of commodity promotion needs, and be responsible for the final communication and transformation effect;
- Plan and create reproducible content marketing strategy, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users;
- Collaborate with cross-functional teams to ensure the overall quality of campaign execution
- Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting;
- Conduct Post-mortem campaign analysis to identify innovative improvements in campaign performance and processes

**Qualifications**:

- Excellent writing skills, planning, copywriting, live content planning or editing work experience or large company marketing planning experience
- Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to hot topics and news hotspots
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A versatile learner with the ability to thrive in ambiguous situations. A resoureful problem solver, able to work effectively in an independent, structured and goal-oriented manner
- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
- Outstanding degree from a top university with proven track record. Studied or worked in a global culture environment before, willing to be based out of a Southeast Asian country for a period of time or travel within Southeast Asia on a regular basis
- Proficiency in English is required. Additional language skill in Mandarin or Southeast Asian local language is a plus as the incumbent will be working closely with external stakeholders across Asia

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


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