Campaign Strategist

2 months ago


Jakarta, Indonesia DECA Group Full time

Social Media Marketing- Jakarta Utara, DKI Jakarta- October, 16 2023**Compulsary Requirement**:

- Female
- Bachelor (S1)
- Min. GPA 3.25
- 26 - 32 years
- Min experience 3 year(s)

**Job Requirement**:
**Education and Experience**

**Bachelor’s Degree** in Marketing, Communications, Public Relations, or a related field.**Proven Experience**: 3-5 years of experience in social media management, digital marketing, or campaign strategy within the beauty, fashion, or lifestyle industries.**Beauty Industry Knowledge**: Understanding of beauty trends, products, and consumer behaviors specific to the beauty market (e.g., skincare, makeup, haircare)**Technical Skills**

**Social Media Platforms**: Expertise in managing social media platforms such as Instagram, TikTok, and other emerging beauty-focused platforms.**Content Creation Tools**: Proficiency in tools like Canva and Capcut for creating visually appealing social content.**Strategic and Creative Skills**

**Campaign Development**: Ability to design creative, impactful, and results-driven marketing campaigns for beauty products, including influencer partnerships, content creation, and promotions.**Trendspotting**: Strong ability to identify and act on trends within the beauty industry (e.g., skincare routines, makeup tutorials, clean beauty) and incorporate them into campaigns.**Content Ideation**: Ability to generate unique, on-brand content ideas that resonate with the beauty audience across different platforms.**Soft Skill**

**Communication**: Excellent verbal and written communication skills, especially in crafting compelling messages and captions tailored to a beauty-savvy audience.**Creativity and Innovation**: Ability to think creatively and innovatively, bringing fresh ideas to the table while staying true to the brand’s identity.**Adaptability**: Ability to stay flexible and adapt to the fast-paced nature of both the beauty industry and digital platforms.**Collaboration**: Strong ability to collaborate with cross-functional teams such as ads digital marketing, online sales, and graphic design.**Time Management**: Ability to manage multiple campaigns simultaneously and meet deadlines in a high-paced environment.**Beauty Enthusiast Needed**

**Demographics Knowledge**: Understanding of various beauty consumer demographics, including Gen Z, Millennials, and older audiences, and their preferences in beauty products and digital content**Passion for Beauty**: A genuine interest and passion for the beauty industry, keeping up with new products, trends, and industry news.**Responsibilities**:
**Campaign Development**:

- Conceptualize and develop innovative campaign strategies aligned with brand goals and target audience needs.
- Collaborate with creative, digital, and media teams to ensure cohesive messaging across all platforms.
- Identify and implement key performance indicators (KPIs) to measure campaign success.

**Social Media Strategy**
- Platform Strategy: Selecting appropriate social media platforms based on target audiences (e.g., Instagram, Twitter, TikTok).- Content Strategy: Developing a social media content plan that aligns with brand goals and key messaging.- Content Administration : Planning and posting the content based on monthly editorial**Market Research and Analysis**:

- Conduct market research to understand consumer behavior, market trends, and competitive landscape.
- Analyze data to inform campaign strategies and optimize targeting and messaging.
- Monitor and report on the performance of campaigns, making data-driven adjustments as needed.

**Innovation and Trendsetting**:

- Stay up-to-date with the latest marketing trends, tools, and technologies to keep campaigns innovative and competitive.
- Experiment with new platforms, techniques, and creative approaches to engage the target audience.

**Crisis Management**:

- Quickly respond to any issues or crises that may arise during a campaign, reporting to Campaign Strategist Manager to search for the best solution
- Ensure that campaigns maintain brand integrity and reputation, even in challenging situations.

**Additional Information**:


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