Digital Marketing Strategist
3 months ago
**Kembangkan Karier Anda Bersama Exabytes**:
- Kami adalah perusahaan yang berkembang pesat dari hari ke hari, membina, dan mendukung tim kami untuk mencapai impian karier mereka. Kami terus mencari individu yang sangat berbakat dan bersemangat untuk bergabung dengan keluarga besar kami. Jika Anda adalah orang yang bersemangat, pekerja keras, dan ingin memajukan karier, tidak ada tempat yang lebih baik untuk potensi Anda selain Exabytes**Digital Marketing Strategist**:
**Job Scope & Responsibility**:
Managing large scale campaigns and delivering performance with an emphasis on maximizing ROI and scaling ad spend efficiently.
**Job Descriptions**:
- Oversee high-budget campaign performance (Google Ads, Facebook Ads, etc.), ensuring targets are met.
- Analyze real-time performance data and make high-level adjustments to bid, targeting and placements.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage multiple ad platforms, ensuring consistency in creative and message delivery.
- Conduct detailed performance reviews of all running campaigns, highlighting wins and areas for improvement.
- Collaborate with product and analytics teams to ensure accurate tracking of conversions and attributions.
- Lead performance marketing meetings to update the team on strategy shifts or new opportunities.
- Deliver detailed monthly performance reports, including insights and recommendations for future campaigns.
- Review the entire ad strategy and adjust campaign objectives and goals based on revenue performance.
- Lead brainstorming sessions with the team to generate new ideas and explore new advertising channels.
- Track and analyze conversion rates and suggest strategies to improve ROAS.
- Conduct in-depth analysis of campaign performance and make recommendations for optimizations.
**Requirements**:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field 3 - 5 years of professional experience in marketing.
- Advanced knowledge of digital ad platforms, including newer channels (Tiktok Ads, Youtube, etc.).
- Expertise in setting up tracking pixels, tags, and conversion events in platforms like Google Tag Manager.
- High-level analytical skills for deep-diving into campaign data and making data-driven decisions.
- Ability to handle high-budget campaign and allocate resources effectively across channels.
- Advanced certifications in digital marketing, SEO, or data analytics are beneficial.
- Experience managing more complex campaigns and working with cross-functional teams is expected.
- Advanced Knowledge:
- Ability to translate complex product details into clear, compelling marketing messages.
- Deep knowledge of customer pain points and how the product solves these problems.
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