Senior Lead Optimization Manager

4 months ago


Jakarta, Indonesia Tokopedia Full time

**Description**:

- At Tokopedia Marketing Solutions, we're passionate about driving success for our brands and merchants, one digital transaction at a time. We're seeking an experienced Digital Marketing Lead to spearhead this transformative journey. This is your opportunity to step into a leadership role within an energetic and forward-thinking team. You'll influence strategies that connect brands to our exceptional products by helping them grow their business using our marketing solutions. We're searching for a visionary; someone who can tap into the diverse toolkit of digital marketing channels, including Google Ads, Facebook/Instagram Ads, Tiktok Ads, and DSP Ads. Better if you already have experience managing eCommerce Advertising products such as TopAds and similar products. Your creativity, leadership, and expertise will be vital in driving our marketing efforts and overall business growth.

With us, you'll have the freedom to innovate, influence decisions, and directly contribute to our success story. If you're passionate about digital marketing, thrive in a fast-paced environment, and are eager to make a tangible impact, then we want to hear from you

**What You Will Do**
- Develop, implement, and manage comprehensive digital marketing strategies that align with clients’ business goals
- Lead a team of digital marketing experts, fostering a collaborative environment to optimize performance and encourage skill growth
- Execute and optimize various campaigns on Tokopedia internal ads products such as TopAds/TDN and also external ads products such as Google Ads, Facebook/Instagram Ads, Tiktok Ads, and programmatic DSP Ads
- Analyze performance data and develop insights to drive optimizations and improvements
- Manage budgets and campaign ROI, providing frequent performance updates to stakeholders
- Maintain a strong knowledge of industry trends, new technologies, and digital marketing best practices
- Foster innovation and creativity within the team to develop and implement solutions for more efficient workflows and processes

**What This Role Needs**
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 5-7 years of proven experience in digital marketing, with a focus on paid digital platforms such as Google Ads, Facebook/Instagram Ads, Tiktok Ads, and DSP Ads
- Demonstrated leadership experience, having successfully managed and developed a team
- Proven track record of developing and implementing successful digital marketing strategies
- Strong analytical skills, with the ability to analyze data, derive insights and implement optimizations
- Excellent communication, presentation, and stakeholder management skills

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