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Growth Lead

2 weeks ago

Jakarta, Indonesia byOrange Full time

Exciting opportunity for Product Managers, Growth Marketers, and Business Strategist. You will be involved in the run of the strategy around digital products, acquisition and growth for the company. Main focus is on growing the company by employing the right marketing, products and sales tactics. We seek an innovative individual who will be responsible for coordinating the plans of various departments including product development, marketing, sales and customer experiences.

Your work scope will include:
Acquisition:

- Develop strategy and execution plan for growing the banks user base by capitalizing multiple channels, ecosystem and partnership that the bank currently has and in development
- Plan and execute the growth operations ranging from creating channel acquisition strategy, target setup and execution of the growth operations by using digital channel, CRMs and other marketing tools

Retention:

- Drive the plan of increasing users retention within the banks by incorporating multiple products offering and marketing tools

Execution:

- Identify key partnership and build collaboration with key partners within the ecosystem to acquire and retain user by creating marketing program using data driven insights in multiple channels (online and offline)
- Developing optimal acquisition and retention plan by using data to conduct a/b testing, pilot and then provide recommendation on what would be the optimum / efficient plan

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