Customer Relationship Management Staff
7 months ago
PT Astra Digital Arta, also known as AstraPay is part of Astra International. AstraPay available to support current digital transactions trends for Indonesian people.
Responsible to process and analyze data which related to customer behavior, CRM channel utilization, and the performance of CRM campaigns
Responsible to create insights that can support the achievement of targets and progress of the company
Plan, manage, and evaluate the company's Loyalty Program (AstraPoints and Astra Vouchers)
Create customer segmentation
Conducting surveys to get Voice of Customers
Manage, monitor, and evaluate the use of CRM channels
Creating a strategy for customer engagement and customer retention
Conducting marketing cost-efficiency analysis of the CRM program
Bachelors degree from any major
Minimum 1-2 years of experience in a similar role, preferably experience in e-commerce or FinTech
Strong understanding on CRM, loyalty and lifecycle marketing strategies
Have a “people-first” attitude
Strong analytical skills. Proven ability to review detailed data and produce meaningful analysis.
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