Director Marketing Services

4 months ago

Jakarta, Indonesia Mastercard Full time

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Director Marketing Services - Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Roles and Responsibilities

Client Impact
- Lead complex client engagements across a range of industries and problem statements
- Build and lead the development of marketing strategies and campaigns for regional and global clients by working with technology and data
- Own senior client relationships from mid-level to C-suite
- Serve as a trusted client business advisor and generate enthusiasm for the Mastercard team and our recommendations

Team Collaboration & Culture
- Guide team through complex problem solving to business-focused solutions and recommendations that drive client value
- Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels
- Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
- Provide marketplace perspectives and insights
- Lead on-the-job training, coaching, and mentorship to both direct and outside team members
- Understand various marketing specializations and relationships between areas

**Qualifications**:
Basic qualifications
- Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing
- Experience coaching and leading teams across large, strategic engagements with third parties
- Experience leading vendor and senior client relationships
- Deep knowledge of business KPIs, financials, and organizational leadership
- Ability to identify new business development opportunities and adjacencies, and experience leading proposal development and scoping of new opportunities
- Experience generating new knowledge or creating innovative solutions, ability to provide industry perspectives and thought leadership
- Advanced Word, Excel, and PowerPoint skills
- Ability to lead multiple projects and clients in a fast-paced, deadline-driven environment
- Ability to communicate effectively in English and the local office language (if applicable)

Preferred qualifications
- Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
- Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Experience leading delivery and implementation of complex solutions and measuring impact on clients' business
- Relevant industry expertise and/or experience in product, sales, or

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