Marketing Lead

2 weeks ago


Surabaya ꦱꦫꦧꦪ, Indonesia Kasirpintar Full time

Kasir Pintar sedang mencari Growth Marketing Lead yang siap membawa strategi pemasaran ke level berikutnya Jika kamu memiliki pengalaman dalam merancang strategi pemasaran digital, mengelola tim, serta menganalisis dan mengoptimalkan pertumbuhan bisnis, ini adalah kesempatanmu untuk bergabung dengan tim yang dinamis dan inovatif.

Tanggung Jawab Utama:
  1. Merencanakan dan mengembangkan strategi pemasaran yang sesuai dengan tujuan bisnis perusahaan, termasuk menentukan target audiens, memilih platform digital yang tepat, dan merumuskan rencana tindakan.
  2. Mengelola tim marketing, memberikan arahan, mendukung pengembangan keterampilan, dan memastikan tim bekerja efisien dengan memberikan tugas yang jelas, pengawasan pekerjaan tim, dan penilaian kinerja anggota tim.
  3. Mengawasi produksi dan distribusi promosi, kampanye, konten digital, termasuk posting di situs email, web, blog, dan blasting dengan memastikan konten relevan dan berkualitas.
  4. Bertanggung jawab atas alokasi anggaran untuk kampanye pemasaran digital dengan memantau pengeluaran dan memastikan anggaran digunakan dengan efisien.
  5. Memonitoring setiap divisi di departemen marketing mencapai target yang telah ditentukan.
  6. Mengukur dan menganalisis kinerja kampanye pemasaran digital menggunakan alat analitik seperti Google Analytics.
  7. Mengukur dan menganalisis kinerja dari implementasi strategi pemasaran secara keseluruhan.
  8. Mengukur CAC (Customer Acquisition Cost) dari kampanye pemasaran dan melaporkan hasil kepada direksi.
  9. Memastikan bahwa semua aktivitas pemasaran mematuhi peraturan dan hukum yang berlaku, seperti peraturan privasi data.
  10. Menganalisis dan menggali kebutuhan user, analisis kompetitor serta menyusun langkah strategi ke depan.
Persyaratan:
  1. Pendidikan formal Strata 1 (S1) diutamakan bidang Manajemen Pemasaran, Bisnis, atau Ekonomi.
  2. Pengalaman minimal 5 tahun menduduki jabatan yang sama.
  3. Keterampilan pemasaran yang mencakup pengetahuan tentang tren digital marketing.
  4. Kemampuan analitis, kepemimpinan, dan pemahaman yang kuat tentang alat analitik seperti Google Analytics.
Benefit:
  • Asuransi Kesehatan setelah menjadi Karyawan Tetap.
  • Tunjangan Kinerja.
  • Program Pengembangan (Training, Mentoring, dll).
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