Senior Marketing Strategist

2 weeks ago


Surabaya ꦱꦫꦧꦪ, Indonesia Pengiklan Anonim Full time

We are seeking a highly skilled and experienced Senior Marketing Strategist to spearhead our offline marketing initiatives within the Food & Beverages industry.

About the Role

This senior-level position is responsible for designing and executing comprehensive offline marketing strategies, brand activation programs, and impactful campaigns to enhance brand awareness and market presence.

Key Responsibilities
  • Develop and execute end-to-end offline marketing strategies to strengthen brand positioning and customer engagement.
  • Plan and implement brand activation initiatives, ensuring exceptional customer experiences that drive brand loyalty.
  • Design and lead offline campaigns, including events, sponsorships, in-store promotions, and experiential marketing.
  • Collaborate with key stakeholders, vendors, and agencies to optimize offline marketing efforts.
  • Conduct market research and analyze consumer behavior to inform offline marketing activities.
  • Monitor and measure campaign effectiveness, providing insights and recommendations for continuous improvement.
Requirements
  • Bachelor's degree in Marketing, Branding, Business, or Management.
  • 4-6 years of experience in offline marketing roles within the FMCG, retail, tobacco, or food & beverages industries.
  • Proven experience in brand activation, event planning, and offline campaign execution.
  • Excellent project management and organizational skills, with ability to handle multiple initiatives simultaneously.
  • Results-oriented mindset and ability to work in a fast-paced environment.
  • Able to communicate and negotiate effectively with external partners.


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