Marketing Communications Strategist

7 days ago


Surabaya ꦱꦫꦧꦪ, Indonesia PT Samudra Sukses Mandiri Full time

PT. Samudra Sukses Mandiri, a retail company operating in East Java, is seeking an experienced Head of Marketing Communication to drive its marketing and communication strategies forward.

About the Role

The successful candidate will oversee and execute integrated marketing campaigns that effectively promote the company's store to its target audience.

Key Responsibilities
  1. Develop and implement comprehensive marketing communication plans that align with the company's overall business objectives.
  2. Manage the creation and distribution of engaging content across various digital and traditional channels.
  3. Monitor and analyze marketing campaign performance using data-driven insights to optimize strategies and tactics.
  4. Stay up-to-date with industry trends, best practices, and competitor activities to inform and enhance marketing efforts.
  5. Coordinate sales and marketing efforts to boost brand awareness & sales.
  6. Identify opportunities to reach new market segments and expand market share.
Requirements
  1. Minimum 5 years of experience in a marketing communication or integrated marketing role, preferably in Retail or FMCG industry.
  2. Bachelor or Master degree in Marketing or Business or related areas.
  3. Proven track record of successfully planning, executing, and evaluating integrated marketing campaigns across various channels.
  4. Excellent written and verbal communication skills.
  5. Strong analytical and data-driven decision-making skills.
  6. Familiarity with social media platforms and emerging digital marketing trends.
  7. Ability to work collaboratively with cross-functional teams.


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