Head of Product Marketing

2 weeks ago

Jakarta, Indonesia PT Teknologi Karya Digital Nusa Full time

Posisi/ Position: Head of Product Marketing
Level: Head Manager
Lokasi / Locations: Jakarta Utara / North Jakarta
Tipe / Type: Purna Waktu / Full Time

Role:

- Strategy; you'll build and execute, through your team, a product marketing strategy to help improve the success of our solutions in the market.
- Management; lead, develop and inspire a team of product marketers.
- Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
- Customer Research; build detailed persona's and gain a deep understanding of the markets we serve to help inform sales and marketing activities.
- Competitor Intelligence; build and keep up to date a competitor comparison matrix. Using this intelligence to inform new product development, pricing strategies and marketing tactics.
- Product Messaging; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases. -GTM; work closely with sales and marketing teams to create and support the go-to-market strategy.
- Stakeholder Management; work collaboratively with a wide range of stakeholders and regularly present to the board.
- Work closely with senior stakeholders defining the business value proposition, target audience and competitive landscape.
- Collaborate with the wider teams to develop audience needs, messaging, and tone of voice ensuring consistency across all touch points.
- Own knowledge about customer personas and help the product team and the wider business to understand the implications for their areas.
- Ensure communications explain clearly what the business does and drive the right level of performance.
- Previous people management experience in a pure product marketing role for a SaaS business (min 10 years experiences)
- The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focused communications. -Data driven, measured and results focused.
- Experience of presenting product marketing plans and concepts at board level.
- Strong understanding of all elements of the product marketing process.
- Excellent communication skills and the ability to work with diverse teams.
- Master Degree educated.
- Fluent English.

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