Marketing Performance Lead
23 hours ago
1. Data & Performance Tracking
- Collect, track, and analyze marketing metrics across all channels (social media, content, campaigns, collaborations, ads, etc.)
- Build dashboards and weekly/monthly performance reports
- Measure efficiency and output of each marketing team member
- Identify bottlenecks, performance gaps, and optimization opportunities
- Maintain a performance database for historical reference
- Provide strategic recommendations to improve brand growth, engagement, and conversion
- Support the business owner in setting quarterly marketing goals and KPIs
- Bring fresh POVs and industry insights to strengthen marketing direction
- Collaborate with Creative Lead to align creative ideas with data-driven strategy
- Assist in planning campaigns, content pillars, and experimentation initiatives
- Evaluate workload, productivity, and project contribution of each team member
- Provide objective performance insights to support promotions, restructuring, or training decisions
- Work with the business owner to improve team organization and workflow
- Monitor timeline adherence and resource use to ensure operational efficiency
- Present weekly summaries and monthly reports to the business owner
- Communicate performance findings clearly to the marketing team
- Provide action points to improve campaigns, content quality, and team output
- Convert complex data into simple, actionable visuals + insights
- Identify inefficiencies in content production, campaign flow, and team coordination
- Develop recommendations to make marketing processes smoother and more productive
- Work closely with Creative Lead to streamline task handovers, deadlines, and execution workflows
- Conduct post-mortems after campaigns to ensure continuous learning
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Performance Marketing Specialist
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Offline Marketing Lead
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Performance Marketing Staff
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