Offline Marketing Lead

4 days ago

Tangerang, Banten, Indonesia K-Life 2.0 Full time

Responsibilites :

  • Lead the planning, execution, and evaluation of all offline marketing activities, including campaigns, event activations, in-store promotions, partnerships, and branding initiatives.
  • Develop marketing strategies to drive foot traffic, brand awareness, and sales performance across offline stores.
  • Collaborate closely with merchandising, operations, and brand principal teams to ensure alignment on creative direction and brand messaging.
  • Manage offline events such as product launches, workshops, beauty classes, brand activations, KOL/creator offline sessions, and community events.
  • Monitor campaign performance using key KPIs (traffic, conversion, ROI, campaign impact).
  • Oversee marketing budgets, negotiate with vendors, and ensure high-quality execution within timelines.
  • Develop offline branding materials (POP, signage, packaging, displays, and promotional materials).
  • Analyze retail, lifestyle and beauty industry trends to design relevant marketing strategies.
  • Lead, mentor, and evaluate the offline marketing team.

Requirements :

  • Bachelor's degree in Marketing, Business, Communication, or related fields.
  • Minimum 2 of experience in retail, beauty, or lifestyle industry, specifically in offline marketing or brand activation.
  • Proven experience in leading store/area-level events and marketing campaigns.
  • Strong understanding of consumer behavior in the beauty & lifestyle segment.
  • Existing network of vendors, event organizers, and partnerships is a plus.
  • Creative, detail-oriented, and capable of managing multiple projects simultaneously.
  • Excellent communication, negotiation, and project management skills.
  • Able to work in a fast-paced environment with strong ownership and branding sense.
  • Experience leading a team is an advantage.

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