Retail Marketing Manager
2 weeks ago
Requirement :
- Minimum 5 - 7 years relevant experiences preferably from retail industry especially in Fashion.
- Bachelor's degree in marketing, communications or a related field from top university.
- Deep understanding on digital marketing such as SEO/SEM, digital ads, email marketing and social media with proven track record.
- Savvy with current trends in social media and possessed knowledge in omnichannel retail.
- Strong in analytical, business minded and possess good problem-solving skills.
- Work comfortably with numbers and data to support hypothesis and decisions.
- Organized and efficient in terms of seeking resources, planning and actively looking to make things happen
- Proficiency in digital marketing channels, including social media, email campaigns, and website management
- This position will be placed in Gading Serpong - Tangerang (Lakon Indonesia)
Responsibility :
- Develop and execute a comprehensive marketing strategy that aligns with the company's mission, vision, and goals for both e-commerce and offline stores.
- Responsible for all digital marketing including SEO/SEM, digital ads, email marketing and social media campaigns.
- Formulate loyalty members reward scheme and program.
- Direct the creation of compelling content for various channels, including websites, social media, press releases, and internal communications.
- To bring new and creative ideas for marketing events and themes throughout year.
- To lead and supervise teams including of graphic design, social media, visual merchandise, digital marketing & photographer team.
- Collaborate with store operation, e-commerce and merchandise to achieve targeted performance for both e-commerce and offline stores.
- Identify trends and insight, and optimize initiatives accordingly.
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