Performance Marketing Specialist

4 days ago


Tangerang, Banten, Indonesia PT. Inovasi Pangan Nusantara Full time 6,000,000 - 12,000,000 per year
Performance Marketing Specialist (Paid Ads End-to-End)

Job Summary

Bertanggung jawab untuk merancang strategi paid ads, mengelola operasional kampanye secara end-to-end, melakukan optimasi, analisis performa, dan membuat laporan untuk peningkatan revenue brand.

Scope of Work / Tanggung Jawab


• Menyusun strategi campaign berdasarkan objektif (awareness/traffic/conversion).


• Membuat perencanaan budget bulanan & per channel.


• Merancang funneling ads (TOF–MOF–BOF).


• Melakukan riset audience, kompetitor, dan benchmarking.


• Membuat struktur campaign dan memastikan tracking pixel berfungsi.


• Mengatur targeting, bid, placement, dan jadwal kampanye.


• Optimasi harian performa (bid, budget, creative rotation).


• A/B testing creative, audience, placement.


• Menganalisis funnel performance (CTR, CPC, CPM, ATC, IC, CP, ROAS).


• Membuat weekly & monthly report dengan insight actionable.


• Koordinasi dengan tim kreatif, konten, dan produk.

Requirements


• Minimal 1–3 tahun pengalaman mengelola Meta/TikTok/Google/Shopee ads.


• Memahami digital marketing funnel dan strategi paid ads.


• Berpengalaman mengelola budget bulanan.


• Mampu membaca data dan mengambil keputusan berbasis insight.


• Familiar dengan Ads Manager, TikTok Ads Manager, GA4, Shopee Ads Dashboard.


• Memahami KPI seperti CTR, CPC, CPM, CPA, ROAS, CAC.

Good to Have


• Pengalaman di e-commerce (TikTok Shop, Shopee).


• Paham basic copywriting, desain, dan materi ads yang baik.


• Mengerti landing page optimization (CRO).


• Bisa membuat report dengan Looker Studio.


• Cepat belajar, komunikatif, dan detail-oriented.

Work location : Green Lake City, Tangerang



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