Head of Marketing

12 hours ago

Denpasar, Bali, Indonesia Expat. Roasters Full time

Responsibilities

  • Collaborate with the CEO to develop comprehensive marketing plans that align with the company's objectives and target audience.
  • Implementing strategies to increase market share and brand presence.
  • Provide leadership and guidance to the marketing team, ensuring their professional development and optimal performance.
  • Coordinate the team's efforts to execute marketing campaigns effectively.
  • Oversee the planning, execution, and tracking of multi-channel marketing campaigns, including digital, social media, email, and traditional marketing methods.
  • Ensure campaigns are delivered on time and within budget.
  • Coordinate public relations (PR) and media planning and buying aligned with marketing goals.
  • Conduct market research to identify trends, customer preferences, and competitors' activities.
  • Use research insights to inform marketing strategies.
  • Supervise social media strategies and content creation, ensuring it aligns with brand guidelines and resonates with target audiences.
  • Collaborate with content creators, copywriters, and designers to deliver high-quality content.
  • Plan, organize, and execute marketing and promotional events to increase brand visibility and engage with the target audience.
  • Coordinate all aspects of events, including logistics, budget management, and post-event analysis.
  • Manage the company's participation in expos and trade shows, including booth design, logistics, and lead generation strategies.
  • Build and nurture relationships with industry professionals and partners at expos and trade shows.
  • Assist in managing the marketing budget, tracking expenses, and optimizing spending to maximize ROI.
  • Monitor and analyze the effectiveness of marketing efforts using relevant metrics and analytics tools.
  • Provide insights to refine strategies and improve campaign performance.
  • Collaborate with other departments, such as Sales, Production, and Training departments, to align marketing efforts with overall business objectives.
  • Oversee relationships with marketing vendors and agencies, ensuring they meet performance and contractual obligations.

Qualifications

  • Strong strategic thinking and problem-solving skills.
  • Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.
  • Exceptional communication and interpersonal skills, including proficiency in the English language for effective communication.
  • Proficiency in using marketing tools, analytics, and project management software.
  • Leadership and team management experience.
  • Creative thinking and the ability to innovate in marketing approaches.
  • Strong project management and organizational skills.
  • Experience in event planning and management, including expos and trade shows.
  • Expertise in public relations and media management.
  • Strong English proficiency in written and verbal.

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