Digital Marketing

2 weeks ago

Denpasar, Bali, Indonesia Expat. Roasters Full time

Responsibilities

Digital Marketing Strategy & Execution:

  • Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO/SEM, social media, email marketing, content marketing, and paid advertising.
  • Plan and execute campaigns across various digital channels, ensuring alignment with overall marketing objectives and brand guidelines.

Ecommerce Growth Ownership:

  • Develop and execute aggressive strategies to significantly grow online sales, improve conversion rates, and increase customer lifetime value (CLV).
  • Oversee critical operations including product merchandising, promotional planning, pricing integrity, and seamless order fulfillment coordination with logistics and operations teams.

Social Media Management:

  • Oversee the company's social media presence, including strategy development, content planning, execution, community engagement, and performance analysis across relevant platforms.

Website Management:

  • Manage the company website, including content updates, SEO optimization, user experience improvements, performance monitoring, and analytics reporting.
  • Work with developers or agencies as needed for technical enhancements.

Digital Advertising:

  • Plan, execute, and evaluate paid advertising campaigns (e.g., Google Ads, Social Media Ads, Display Ads), managing budgets and optimizing for ROI.
  • Monitor campaign performance, analyze results, and provide actionable insights.

Performance Analysis & Reporting:

  • Define key performance indicators (KPIs) for all digital marketing efforts.
  • Track, measure, and report on the performance of all digital marketing campaigns against goals (ROI, KPIs).
  • Provide regular reports with insights, analysis, and recommendations to the Head of Marketing.

Target Achievement & Trend Monitoring:

  • Drive efforts to achieve specific digital marketing targets (e.g., traffic, leads, conversion rates).
  • Stay consistently updated on the latest trends, technologies, and best practices in digital marketing, and social media.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
  • Minimum of 3 years of proven, hands-on experience in digital marketing.
  • Demonstrated experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Experience in setting up and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
  • Proficiency in understanding and analyzing performance marketing metrics (CPA, CPC, ROAS, Conversion Rate, etc.).
  • Digitally savvy with a strong grasp of current online marketing tools and strategies.
  • Excellent analytical skills and data-driven thinking.
  • Ability to work in an agile manner, adapting quickly to changing priorities and market trends.
  • Strong communication and reporting skills.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Jenis Pekerjaan: Penuh Waktu

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