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Head of Marketing
16 hours ago
Key Responsibilities:
- Develop and execute a holistic offline and online marketing strategy aligned with business objectives and growth targets.
- Lead Social Media Strategy especially TikTok and Instagram strategy end-to-end, including content direction, creator collaboration, trend utilization, and performance optimization.
- Plan, and optimize paid advertising campaigns across TikTok Ads, Meta (Instagram & Facebook), and other relevant digital platforms.
- Drive growth marketing initiatives, focusing on customer acquisition, engagement, and retention through data-driven experimentation.
- Plan and oversee promotional campaigns across modern trade, general trade, and traditional retail channels.
- Drive in-store branding, merchandising, and point-of-sale (POS) marketing to maximize visibility and conversion.
- Lead offline brand activations, including baby fairs, parenting expos, pop-up events, and community engagement programs.
- Collaborate with retail partners and distributors to strengthen product placement and brand presence.
- Build and manage partnerships with parenting communities, hospitals, healthcare professionals (e.g., doctors), and key stakeholders to ensure credible and impactful marketing.
- Initiate and manage offline and online influencer campaigns, including TikTok creators and community figures.
- Work closely with Sales, E-commerce, and Online Marketing teams to ensure consistent messaging and campaign alignment.
- Supervise and develop a team of area promoters, digital marketers, and field marketing staff; set KPIs and monitor performance.
- Analyze campaign performance across offline and digital channels, generate insights, and continuously optimize strategies.
- Lead product launches, integrated campaigns, and the development of compelling marketing assets.
- Ensure consistent brand identity across all channels, touchpoints, and customer experiences.
Minimum Qualifications: Kualifikasi:
- Min. 3 years in Senior Role in Marketing
- Industry Expertise: The ideal candidate possesses a robust background in the FMCG industry, with a strong preference for those experienced in baby skincare and related consumer goods.
- Social Commerce & Sales: You have a proven track record of creating viral TikTok content that successfully drives GMV and measurable sales growth.
- Advertising Mastery: A deep, technical understanding of how digital advertising works and how to optimize ad performance is essential for this role.
- Proactive Leadership: We are looking for a hands-on leader who is willing to get involved in the day-to-day execution while guiding the team toward strategic goals.
- Brand & Community Building: You possess the strategic insight to build a brand from the ground up and the community knowledge to nurture a loyal customer base.
- Marketing Skill: The candidate must demonstrate the ability to conceptualize and execute large-scale, 360-degree marketing campaigns across both online and offline platforms.
- Merchandising Strategy: You have a strong grasp of merchandising principles to ensure products are effectively positioned and presented to maximize market appeal.
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