Performance Marketing Leader

We are seeking a growth & performance marketing leader for our
Superalink

Product ) to develop and execute marketing strategies based on provided data analysis, report templates, and design assets. This role will focus on hands-on Google Ads platform management, campaign optimization, and the creation and implementation of social media channel marketing plans, collaborating closely with our Data Analysis and Design teams to drive company growth.

Key Responsibilities:

• In-depth analysis of data and report templates provided by the IT and Growth Hacking Data Analysis teams to formulate actionable weekly marketing plans.
• Creation of Google Ads platform operation and campaign optimization strategies, as well as social media channel marketing execution plans, based on data insights.
• Effective utilization of banner designs and other visual assets provided by the Design team to construct compelling marketing campaigns and content.
• Setting up, managing, and optimizing Google Ads campaigns based on analyzed data, including continuous A/B testing to enhance efficiency.
• Applying a strong understanding of various Google Ads campaign types (Search, Display, Video, etc.) to execute campaigns aligned with target goals.
• Daily monitoring of Google Ads channel performance, identifying data-driven issues, and implementing improvement strategies.
• Developing marketing objectives, target audiences, content strategies, and operational plans tailored to each social media channel (Facebook, Instagram, YouTube, etc.) based on data analysis.
• Planning and publishing engaging content according to the established plan, and actively engaging with the audience on each channel to enhance engagement.
• Analyzing social media channel performance and implementing data-driven improvements.
• Proposing creative Growth Hacking campaign and event ideas aimed at achieving growth targets (customer acquisition, activation, conversion, retention) based on data analysis and market trends.
• Developing proposed ideas into detailed execution plans and collaborating with relevant departments for successful implementation.
• Analyzing the performance of executed campaigns and events using data, identifying success and failure factors to inform future activities.
• Providing clear and structured weekly/monthly reports on Google Ads performance and social media channel marketing activities.
• Effectively communicating data analysis findings and marketing performance to internal and external stakeholders.
• Proactively suggesting new ideas and improvements, fostering collaboration with team members to maximize synergy.

Job Requirements:

• Ability to understand and analyze provided data to inform marketing execution plans and decision-making.
• Proven experience in operating the Google Ads platform, including campaign goal setting, budget management, targeting, ad creative management, performance analysis, and optimization.
• Understanding and experience managing key social media channels (Facebook, Instagram, YouTube, etc.), including content planning and publishing, and audience management.
• Ability to develop comprehensive marketing execution plans with clear objectives, strategies, action items, and timelines based on analysis.
• Experience in ideating and executing effective marketing campaigns and events based on data analysis and market trends.
• Experienced working at travel companies such as Traveloka, , and global platform companies targeting the US and global markets.
• Ability to clearly report marketing activity progress and results, and effectively communicate and collaborate with team members.
• Proactive approach to work utilizing provided information and resources, with a strong desire to learn new marketing trends and platforms.

Preferred Qualifications:

• Experience executing Growth Hacking campaigns.
• Familiarity with various marketing tools.
• Experience in e-commerce or related industry marketing.
• Understanding of data visualization.

Collaboration Style:

• Utilizing analysis data and report templates provided by the IT and Growth Hacking Data Analysis teams.
• Leveraging design resources provided by the Design team for marketing campaigns and content.
• Sharing weekly marketing execution plans and performance, and collaboratively defining improvement directions based on data discussions.
• Participating in regular meetings for idea sharing and feedback exchange, fostering a collaborative environment built on mutual respect and trust.