Marketing Lead

• To perform this role, candidate needs to have strong communication capabilities, attention to detail, ability to lead, create and follow process, manage brand and performance marketing, as well as data analysis capabilities, including a track record as a high performer
• Marketing leading B2B and B2C to scale Boost Indonesia offering and technologies to Merchants and the customers/ consumer.
• Key responsibility – developing overall marketing strategy, planning, narrative and implementation for Boost in Indonesia – include but not limited to Branding, Social, Performance marketing, CRM and Trade marketing – in collaboration with regional team based in Malaysia to ensure brand narrative is consistent across SEA with an Indonesian flavor.
• Familiar with Media planning to ensure branding and comms are delivered through the right media channels to reach the right audience and delivering to business/ marketing KPI.

SCOPE & AUTHORITY

1. Key responsibility – developing overall marketing strategy, planning, narrative and implementation for Boost in Indonesia – include but not limited to Branding, PR, Social, Performance marketing, CRM and Trade marketing.
2. Work with multiple cross function team in ID and in collaboration with marketing team based in Malaysia to ensure brand narrative is consistent across SEA. Cross function teams may expand outside of Marketing such as Regional Creative/ content, product, partnership and merchant team.
3. Build the Boost Indonesia business narrative through local insights yet in-tune with Boost Masterbrand narratives.
4. Lead engagement to drive adoption, lead generation, transaction through understanding of the core offering, matching them to Merchant & Customer needs.
5. Plan and execute brand comms with media strategy relevant to business use case & the relevant target audience.
6. Set and manage annual/ half yearly/ quarterly media strategy and planning principle including best use of media budget.
7. Work together with relevant teams such as Social, Digital, to develop creative ideas / communications rooted in strategy as well as engaging and relevant to the target segment.
8. Advocate and guide teams on latest offline to online conversion tactics & measurement for success.
9. Analyze campaign performance by reviewing target vs outcome, prepare learnings for optimization.
10. Identify opportunity with creative use of media channel that could deliver impactful outcome, owning a unique media space and memorable to consumers. Or create Consumer engagement, shareability/ talkability

KEY RESULT AREAS

• Brand Recall: Top of Mind Awareness of Campaign through reach and outcome = MAU
• The KRA for Branding, social, media and PR performance, due to media channels selections that maybe focused on Branding (non-measurable) correlations of media channel launches mapping to potential outcome i.e.: increased in Organic Visitors, MAU, WAU, App Downloads vs Performance (measurable) Cost per acquisition, registration etc.
• Multimedia efficiency benchmark & framework as guidance/ benchmarks to measure outcome/ success + learnings (postmortem)

WORK EXPERIENCES

1. Bachelor's degree in business, marketing, mass comm or related field.
2. 10 years of experience in a similar capacity at a media agency, media owner or in-house team.
3. Experience in offline media management i.e.: TV, radio, OOH.
4. Experience in integrated communication and media planning.
5. Self-starter and strong team player who is willing to proactively take on projects and initiatives and coming up with creative solutions on communications & media.
6. Strong ownership, responsible, structured and precise working attitude, with great attention to details, have eye for data analysis.
7. Familiar with project management and able to set up efficient workflow and processes, set up metrics to measure success and are familiar with budget control.
8. Excellent in excel and ppt skills.
9. Able to juggle tight timeline and juggle multiple projects at once.
10. An impressive portfolio that demonstrates your ideation and crafting capabilities.
11. Strong background in branding and communications.
12. Constantly pushing your own work, believing that it is never good enough.
13. Digital creative experience is a must.
14. Familiar with planning communication on various channels, from digital paid ads to below-the-line communications materials to old-fashioned billboards (ATL, BTL and digital platforms).
15. Fluent and excellent in both verbal and writing English & Bahasa Indonesia.
16. Detail-oriented.
17. Strong team player with interpersonal skills.
18. Able to work under pressure and deliver within tight timelines when required.