Marketing Lead

1 week ago


Jakarta, Jakarta, Indonesia Luminare Consulting Full time


On behalf of our client, a Personal Care company that is looking to hire Marketing Lead position and will be responsible for end-to-end marketing initiatives. This position will report directly to the CEO.

Responsibilities:

  • Lead and execute end-to-end marketing strategy both offline and online
  • Drive growth through performance marketing, SEO, influencer marketing CRM, and brand campaigns
  • Collaborate cross-functionally with product, R&D, and sales team to align messaging and go-to-market plans
  • Analyze data and customer insights to optimize campign and improve ROI
  • Build and mentor a lean, high-performing marketing team
  • Manage external agencies, partners, and KOLs
  • Own the marketing budget and deliver on key KPIs (CAC, retention, brand reach, etc)

Qualification:

  • 5+ years of experience in related field
  • Proven track record in both brand-building and performance-driven marketing
  • Strong understanding of digital channels, customer journey, and consumer behavior
  • Data-driven with sharp business acumen and creativity


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