Marketing Specialist

The Marketing Specialist will support the Marketing Manager in developing and planning integrated marketing strategies for Primuse Group's in-house entertainment and lifestyle brands. This is a strategic and creative role focused on conceptualizing campaigns, building timelines, and devising activations that drive brand growth and engagement.

As a key member of the marketing team at Five Elements Agency, the Specialist will be responsible for transforming high-level brand objectives into actionable, multi-channel marketing plans. They will work at the intersection of strategy and creativity, ensuring that every campaign is well-conceived, thoroughly planned, and aligned with the brand's unique identity. This position is ideal for a proactive and conceptual thinker with a passion for building compelling brand stories in Bali's dynamic market.

Key Responsibilities

Campaign Development & Planning

• Develop comprehensive campaign concepts, strategies, and activation plans for brand initiatives, product launches, and events, in line with objectives set by the Brand Manager.

• Create detailed project timelines and roadmaps for each campaign, outlining key milestones, deliverables, and dependencies.

• Conceptualize on-ground activations, events, and partnership tie-ins that create memorable brand experiences and drive business goals.

• Define the channel strategy and key messaging for each campaign, ensuring an integrated approach across all relevant touchpoints (digital, PR, on-ground, partnerships).

Cross-Functional Briefing & Collaboration

• Translate campaign strategies into clear, inspiring, and actionable briefs for the internal Content, Creative, and Digital teams.

• Serve as the primary marketing contact for internal teams during the campaign planning phase, ensuring all stakeholders are aligned on the concept and objectives.

• Collaborate with the Brand Manager to present and pitch campaign ideas to senior leadership.

Market Research & Insights

• Conduct research on consumer behavior, competitor activities, and market trends to identify new opportunities for campaigns and activations.

• Analyze past campaign performance to extract insights that inform future strategy and planning.

• Contribute fresh ideas and innovative approaches to keep the brands culturally relevant and at the forefront of the industry.

Project & Budget Oversight

• Assist the Brand Manager in developing campaign budgets and allocating resources effectively.

• Track campaign project plans and timelines, proactively identifying and addressing potential delays or challenges.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 2–4 years of experience in a marketing role with a proven focus on campaign planning, brand strategy, or marketing program development.

• Experience in the hospitality, entertainment, lifestyle, or events industry is essential.

• A strong portfolio or examples of marketing campaigns or activation concepts you have developed.

• Deep understanding of the Bali/Indonesia lifestyle, hospitality, and entertainment markets.

Skills & Competencies

• Strategic and conceptual thinking with the ability to translate high-level goals into concrete plans.

• Excellent project management skills, with a talent for creating timelines and managing multiple projects.

• A strong creative instinct and storytelling ability.

• Ability to write clear, effective, and inspiring creative and strategic briefs.

• Outstanding communication and presentation skills, with the confidence to share and defend ideas.

• Fluent and professional communication skills in both English and Bahasa Indonesia.

KPIs / Success Measures

• Quality, clarity, and strategic soundness of campaign plans presented.

• Innovation and creativity demonstrated in proposed activations and concepts.

• On-time delivery of campaign plans and project milestones.

• Positive ROI and success of campaigns once executed.

• Effective collaboration and positive feedback from internal teams (Content, Creative, etc.).