Senior Marketing and Communication Specialist

7 days ago

Bali Jawa Indonesia AYANA Hospitality Full time

The SAKA Museum is a cultural gem located in AYANA Bali, Indonesia. SAKA takes visitors on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of artistic and cultural expressions deeply intertwined with the profound Balinese principle of Tri Hita Karana. Learn more at

As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum's visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:

- Communication Strategy:

  • Develop and execute comprehensive marketing communication strategies aligned with the museum's goals.
  • Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication.
  • Cultivate and maintain relationships with local/national and international media.
  • Collaborate with museum teams and third parties to enhance the museum's visibility in Bali and beyond.

- Social Media Management:

  • Develop and implement a social media strategy to increase engagement of the museum's online presence.
  • Produce promotional content for various social media platforms and the museum's website.
  • Monitor social media channels and respond to audience inquiries and comments.

- Event Promotion:

  • Plan and promote events, exhibitions, and educational programs.
  • Coordinate marketing efforts for events to maximize attendance.
  • Conduct market research to identify trends and audience preferences.
  • Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, Art and Literature or related fields.
  • Proven experience of at least 5 years in Marketing, Communication and/or Public Relations within museums, cultural institutions or related cultural settings.
  • In charge of promotional campaigns regarding art and culture.
  • Active involvement in promotion of cultural activities.
  • Experience in working with diverse and international audiences.
  • Strong ability to promote cultural events, programs and exhibitions.
  • Passion for art and culture.
  • Proficiency in social media platforms and digital marketing tools.
  • Knowledge of museum operations and audience engagement strategies.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Excellent written and verbal communication skills in English and Indonesian.
  • Familiarity with graphic design software (e.g., Adobe Creative Suite).

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