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Head of Marketing

3 weeks ago

Bali, Indonesia PT. Mondooli Group Indonesia Full time

The role

Are you a strategic marketer with a creative edge and a passion for driving results across both digital and traditional channels? We're looking for a versatile and driven marketing leader to create, lead and execute our overall marketing strategy. This role balances the art of compelling storytelling with data-driven decision-making to boost brand awareness, customer engagement and revenue growth. If you're someone who thrives on variety, innovation, and delivering measurable impact, this could be your ideal role.

Duties and responsibilities

  • Lead the marketing team which consists of graphic designers, copywriters and marketing specialists
  • Develop integrated marketing campaigns (online and offline) aligned with business objectives, brand identity, and sales goals
  • Plan and manage digital initiatives across social media, email marketing, push notifications, and app and web platforms including tracking content performance across all channels
  • Coordinate with other teams and external vendors to ensure timely execution and brand consistency
  • Monitor, analyse, and report on campaign performance, using insights to inform and optimise future marketing efforts
  • Identify opportunities to expand brand reach and connect with new customer segments
  • Collaborate closely with sales, lounge network, customer care and product teams to ensure alignment across initiatives
  • Manage marketing calendars, budgets, and timelines
  • Stay up to date on industry trends, consumer behaviour, and competitor activity to maintain a competitive edge

Work experience and skills

  • Previous experience as a CMO, Head of Marketing, Marketing Manager or in a similar role
  • Demonstrated success in planning and executing multi-channel marketing campaigns
  • Strong understanding of brand management and marketing strategy
  • Excellent copywriting and communication skills
  • Proficiency in social media platforms and digital marketing best practices
  • Highly organized, detail-oriented, and capable of managing multiple priorities
  • Self-motivated and able to work independently with minimal supervision
  • Previous experience in the financial industry is a plus